Fashion or lifestyle influencers aged 18-35 in Germany, France, Spain, Netherlands, Switzerland, and Sweden.

Product Positioning

Leather bags are often associated with luxury, durability, and timeless style. In the European market, particularly in countries like Germany, France, Spain, Netherlands, and Sweden, leather bags can be positioned as premium products that offer both functionality and fashion. Emphasizing the craftsmanship, quality of materials, and the heritage of leather goods can resonate well with consumers in these regions. Highlighting eco-friendly and sustainable practices in the production process can also appeal to the environmentally conscious segment of the market.

Target Customers

The ideal customer profile for leather bags in these countries would include:

• Professionals: Individuals who need stylish and durable bags for work, such as briefcases or tote bags.
• Fashion Enthusiasts: Consumers who follow fashion trends and appreciate high-quality accessories.
• Travelers: People who require reliable and stylish luggage or travel bags.
• Eco-conscious Consumers: Customers who prioritize sustainability and ethical production practices.

Illustrative examples:

• A young professional in Berlin who needs a sleek leather briefcase for daily commutes.
• A fashion-forward individual in Paris who wants a trendy leather handbag to complement their wardrobe.
• A frequent traveler in Amsterdam looking for a durable and stylish leather duffel bag.
• An eco-conscious shopper in Stockholm who values sustainably produced leather goods.

Potential Influencer Matches

Fashion Influencers

Fashion influencers with a strong following in the target countries can showcase the leather bags as must-have accessories. They can create content around styling the bags with different outfits, attending fashion events, or unboxing and reviewing the products.

Lifestyle Influencers

Lifestyle influencers who focus on travel, work-life balance, or sustainable living can highlight the practicality and eco-friendly aspects of the leather bags. They can create content around packing for trips, organizing work essentials, or discussing the brand's sustainability efforts.

Professional Influencers

Influencers who are professionals in fields like business, law, or tech can demonstrate how the leather bags fit into their daily routines. They can create content around their workday, showing how the bags help them stay organized and stylish.

Eco-conscious Influencers

Influencers who advocate for sustainable and ethical products can emphasize the brand's commitment to eco-friendly practices. They can create content around the production process, the materials used, and the brand's impact on the environment.

Content Creation Ideas

General Ideas

• Unboxing and First Impressions: Influencers can film unboxing videos, sharing their initial thoughts and showcasing the packaging and product details.
• Styling Tips: Fashion influencers can create lookbooks or outfit inspiration posts featuring the leather bags.
• Product Reviews: Detailed reviews discussing the quality, functionality, and design of the bags.

Creative Ideas

• Behind-the-Scenes: A series of posts or videos showing the craftsmanship and production process of the leather bags.
• Sustainability Stories: Content focusing on the brand's sustainability efforts, such as sourcing materials and ethical production practices.
• Travel Diaries: Influencers can document their travels, highlighting how the leather bags are essential for their trips.
• Workday Essentials: Professional influencers can create content around their daily routines, showing how the leather bags help them stay organized and stylish.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience in Germany, France, Spain, Netherlands, Switzerland, and Sweden.