Influencers with a significant following in Saudi Arabia or the Emirates, active on Instagram, YouTube, or TikTok, and with an engagement rate of 6% or more.

Product Positioning

To effectively position the brand, product, or service in the Saudi Arabian and Emirati markets, it is crucial to emphasize cultural relevance, quality, and exclusivity. These markets value premium products and services that align with their lifestyle and social status. Highlighting aspects such as luxury, innovation, and local relevance can create a strong market presence.

Target Customers

The ideal customer profile includes:

• Affluent Young Adults: Individuals aged 18-35 who are tech-savvy, fashion-conscious, and active on social media platforms.
• Professionals and Entrepreneurs: Business-minded individuals who value quality and exclusivity in their purchases.
• Families: Middle to upper-class families who prioritize premium products and services for their household needs.

Illustrative examples:

• A 28-year-old female entrepreneur in Dubai who frequently shops online and follows fashion and lifestyle influencers.
• A 35-year-old male professional in Riyadh who is interested in technology and luxury goods.
• A family in Abu Dhabi that values high-quality products for their home and children.

Potential Influencer Matches

Types of Influencers

• Lifestyle Influencers: These influencers can showcase the product in their daily lives, making it relatable and desirable to their followers.
• Fashion and Beauty Influencers: Ideal for promoting products related to fashion, beauty, and personal care, as they have a strong influence on purchasing decisions in these categories.
• Tech Influencers: Suitable for promoting gadgets, electronics, and innovative products, as they can provide in-depth reviews and demonstrations.
• Family and Parenting Influencers: Perfect for products aimed at families, children, and household needs, as they can share personal experiences and recommendations.

Enriched Requirements

• Audience Location: Saudi Arabia or Emirates
• Engagement Rate: 6% or more
• Follower Count: Consider influencers with a follower count ranging from micro (10k-50k) to macro (100k-1M) to ensure a mix of reach and engagement.

Content Creation Ideas

General Ideas

• Product Reviews and Unboxings: Influencers can create detailed reviews and unboxing videos to showcase the product's features and benefits.
• Giveaways and Contests: Engaging followers through giveaways and contests can increase brand visibility and follower interaction.
• How-To Guides and Tutorials: Step-by-step guides and tutorials can demonstrate the product's usage and effectiveness.

Creative Ideas

• Cultural Integration: Influencers can create content that integrates the product into local cultural events, festivals, or traditions.
• Behind-the-Scenes: Sharing behind-the-scenes content of how the product is made or the story behind the brand can create a deeper connection with the audience.
• Collaborative Content: Partnering with multiple influencers for a collaborative campaign can amplify reach and create a sense of community around the brand.

By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience in Saudi Arabia and the Emirates, driving brand awareness and sales.