Lifestyle-Influencer (m/w/d) aus Kempten oder dem Allgäu mit Fokus auf Interior Design, Möbel und Dekoration. Aktive Präsenz auf Instagram oder Blogs mit hochwertigen Fotos und Videos.

Product Positioning

The brand, product, or service should be positioned as enhancing the comfort, style, and functionality of living spaces in the Kempten and Allgäu region. Given the focus on "Interior Möbel Dekoration," the positioning should emphasize quality, design, and regional relevance. For new products, highlight how they address specific needs or preferences of homeowners and renters in this area, such as space-saving solutions for smaller apartments or durable, weather-resistant furniture for homes exposed to the elements. A fresh angle could be to focus on sustainable and locally sourced materials, appealing to environmentally conscious consumers.

Target Customers

The ideal customer profile includes:

• Young Professionals: Individuals aged 25-40, with disposable income, who are setting up their first homes or apartments in Kempten or Allgäu. They are interested in modern, stylish, and functional furniture and decor. Example: A young doctor starting a new job at the Kempten hospital, looking to furnish their apartment.

• Families: Couples with children, aged 30-50, who own homes in the Allgäu region. They prioritize comfort, durability, and safety in their furniture and decor choices. Example: A family with two young children living in a house in Oberstdorf, seeking durable and stylish furniture for their living room.

• Empty Nesters/Retirees: Individuals aged 55+, who are downsizing or renovating their homes in Kempten or Allgäu. They value comfort, quality, and timeless design. Example: A retired couple in Füssen, renovating their home to make it more comfortable and accessible.

• Second Home Owners: Individuals or families who own a vacation home in the Allgäu region. They are looking for stylish, low-maintenance, and durable furniture and decor. Example: A family from Munich who owns a ski chalet in the Allgäu and wants to furnish it with comfortable and stylish furniture.

Potential Influencer Matches

• Interior Design Bloggers/Vloggers: These influencers can showcase the product in styled room settings, providing inspiration and practical tips. They reach a broad audience interested in home decor.

• Lifestyle Influencers (Kempten/Allgäu based): Influencers who share their daily lives in the region and incorporate the product into their homes. They offer authenticity and local relevance. The user already specified this requirement.

• DIY/Home Improvement Influencers: These influencers can create tutorials and demonstrate how to use the product in creative ways. They appeal to a hands-on audience.

• Family/Parenting Influencers (Kempten/Allgäu based): Influencers who share their experiences as parents in the region and showcase how the product fits into their family life. They reach families looking for practical and stylish solutions. The user already specified the location requirement.

Content Creation Ideas

• General Ideas:

  • "5 Ways to Style Your Living Room with [Product Name]"
  • "Transform Your Bedroom into a Cozy Retreat"
  • "Budget-Friendly Decorating Tips for Small Apartments"
  • "Sustainable Furniture Choices for an Eco-Friendly Home"
  • "The Ultimate Guide to Choosing the Right Sofa"

• Creative Ideas:

  • "A Day in the Life of a Kempten Family, Featuring [Product Name]" (Showcasing how the product integrates into everyday life)
  • "Before & After: A Small Apartment Makeover in Allgäu" (Highlighting the transformative power of the product)
  • "Styling Challenge: 3 Influencers, 1 [Product Name], Endless Possibilities" (Creating engaging content with multiple influencers)
  • "Local Artisans Spotlight: Collaborating with Kempten/Allgäu Craftspeople" (Emphasizing regional relevance and supporting local businesses)
  • "Seasonal Decorating Ideas for Your Allgäu Home" (Tailoring content to specific times of the year)