Género: Diverso; Rango de edad: 18-40; Ubicación: España; Ocupación/Nicho: Activismo social, política, cultura; Características clave: Comprometidos con la justicia social y los derechos humanos.

Product Positioning

To effectively position a brand or service that aims to combat far-right ideologies in Spain, it is essential to emphasize values such as inclusivity, social justice, and community empowerment. The brand can leverage current socio-political sentiments by aligning itself with progressive movements and advocating for equality and diversity.

For new products, consider positioning them as tools for education and awareness, focusing on the importance of critical thinking and informed discourse. Highlighting partnerships with local organizations or movements can also enhance credibility and relatability.

Target Customers

The ideal customer profile for this campaign includes:

• Young Activists: Individuals aged 18-30 who are passionate about social issues and actively participate in community events or online discussions.

• Progressive Families: Parents who prioritize teaching their children about diversity, tolerance, and social responsibility.

• Educators and Students: Teachers and students who are involved in discussions about politics, history, and social studies, particularly in academic settings.

• Social Media Users: Individuals who engage with content related to social justice, politics, and community initiatives, often sharing their views on platforms like Twitter, Instagram, and TikTok.

Potential Influencer Matches

1. Activist Influencers: These individuals are known for their advocacy work and have a strong following among those interested in social justice. They can effectively communicate the brand's message and mobilize their audience.

2. Content Creators: Influencers who create educational content about politics and social issues can help disseminate information in an engaging manner. Their ability to simplify complex topics makes them ideal for reaching younger audiences.

3. Local Community Leaders: Influencers who are respected figures in their communities can lend authenticity to the campaign. Their endorsement can resonate deeply with local audiences and encourage grassroots support.

4. Cultural Commentators: Influencers who analyze and critique cultural and political trends can provide a platform for discussions around the brand's mission, attracting followers who are interested in deeper conversations.

Content Creation Ideas

• Educational Series: Create a series of short videos or infographics that explain the impact of far-right ideologies and promote critical thinking.

• Personal Stories: Share testimonials or stories from individuals who have been affected by far-right movements, highlighting resilience and community support.

• Interactive Campaigns: Launch social media challenges that encourage users to share their views on inclusivity and diversity, using a specific hashtag to track engagement.

• Live Discussions: Host live Q&A sessions with experts or activists to discuss current events and the importance of standing against far-right ideologies.

• Collaborative Projects: Partner with influencers to create joint content that showcases community initiatives aimed at promoting tolerance and understanding.

These strategies can help create a strong narrative around the brand while engaging the target audience effectively.