Sports enthusiasts, particularly Miami Dolphins fans, based in Miami. Influencers who create content related to American football and have a strong local presence.

Product Positioning

The user's query is focused on finding Miami-based influencers who are fans of the Miami Dolphins. This suggests a marketing campaign that is likely targeting sports enthusiasts, particularly those who follow the Miami Dolphins. The product or service being promoted could be anything from sports merchandise, game tickets, sports bars, or even lifestyle products that align with the interests of Miami Dolphins fans.

To position the brand effectively, it should leverage the strong local and emotional connection that Miami Dolphins fans have with their team. This can be done by associating the product with the excitement and passion of game days, tailgating experiences, and the overall Miami sports culture.

Target Customers

The ideal customer profile for this campaign would be:

• Demographics: Primarily males and females aged 18-45, residing in or around Miami.
• Interests: Sports enthusiasts, particularly NFL and Miami Dolphins fans. They may also have interests in related activities such as tailgating, sports betting, and attending live games.
• Lifestyle: Active social media users who engage with sports content, attend games, and participate in local sports events.

Illustrative Examples

1. John, 28: A Miami resident who never misses a Dolphins game, either live or on TV. He frequently posts about the team on social media and attends local sports bars with friends to watch games.
2. Maria, 35: A working professional who enjoys the social aspect of sports. She often hosts game day parties and shares her experiences on Instagram.
3. Carlos, 22: A college student who is an avid follower of the Dolphins. He engages with sports content on TikTok and Twitter, and participates in online discussions about the team.

Potential Influencer Matches

Local Sports Enthusiasts

These influencers are deeply embedded in the local sports scene and have a strong following among Miami Dolphins fans. They can create content that resonates with the target audience by sharing game day experiences, behind-the-scenes looks, and personal stories related to the team.

Lifestyle Influencers

Influencers who focus on lifestyle content but have a known affinity for the Miami Dolphins. They can integrate the product into their everyday content, showing how it fits into the life of a Dolphins fan.

Sports Analysts and Commentators

Local sports analysts and commentators who have a significant following on social media. Their endorsement can add credibility and reach a more engaged audience who trusts their opinions on sports-related products.

Content Creation Ideas

General Ideas

• Game Day Essentials: Influencers can showcase the product as a must-have for game days, whether it's apparel, accessories, or food and drink items.
• Tailgating Tips: Create content around the best tailgating practices, featuring the product as part of the experience.
• Fan Stories: Share personal stories of Miami Dolphins fans and how the product enhances their game day experience.

Creative Ideas

• Behind-the-Scenes: Collaborate with influencers to provide a behind-the-scenes look at a Miami Dolphins game, integrating the product into the narrative.
• Interactive Challenges: Launch a social media challenge where fans can share their best game day setups or outfits, featuring the product, for a chance to win prizes.
• Live Game Commentary: Have influencers do live commentary or reaction videos during a Dolphins game, incorporating the product into their setup.

By leveraging these strategies, the campaign can effectively reach and engage Miami Dolphins fans, creating a strong connection between the product and the local sports culture.