micro influencers for activewear brand, which have aesthetic profile with wellness, yoga, wellbeing etc
The user's query indicates they are promoting an activewear brand with a focus on wellness, yoga, and wellbeing. This positions the brand within the health and fitness market, specifically targeting consumers who are interested in maintaining a healthy lifestyle through activities like yoga and other wellness practices. The brand can be positioned as a premium or niche option that emphasizes not only functionality and comfort but also aesthetics and lifestyle alignment.
The ideal customer profile for this activewear brand would include:
Micro-influencers typically have between 10,000 to 100,000 followers and can offer high engagement rates. For this activewear brand, the following types of influencers would be suitable:
By leveraging these strategies, the activewear brand can effectively reach its target audience and build a strong presence in the wellness and fitness community.