I'm trying to source micro influencers for an affiliate program for a speciality wedding/hosting brand. Influencers need to be based in Canada or the US and their niche should be weddings, hosting or Airbnb.
The specialty wedding/hosting brand can be positioned as a premium, niche provider of unique and high-quality products tailored for weddings, hosting events, and Airbnb experiences. The brand should emphasize its unique selling propositions (USPs) such as exclusive designs, superior quality, and exceptional customer service. Highlighting the brand's ability to cater to both intimate gatherings and larger events can also set it apart in the market.
For new products, consider introducing limited-edition collections or customizable options that align with current trends in weddings and hosting. Leveraging eco-friendly and sustainable materials can also appeal to the growing market of environmentally conscious consumers.
The ideal customer profile for this brand includes:
Micro influencers with a following of 10,000 to 50,000 are ideal for this affiliate program. They often have a highly engaged audience and can provide authentic recommendations.
By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the wedding, hosting, and Airbnb markets.