Micro kid influencers in India who create craft-related content. They should be active on Instagram and YouTube, engaging with parents and children interested in crafts.

Product Positioning

Hobby India is a craft company, which suggests that it offers products related to arts and crafts. In the existing market, Hobby India can be positioned as a brand that nurtures creativity and artistic skills among children. The brand can emphasize the educational and developmental benefits of engaging in craft activities, such as improving fine motor skills, enhancing creativity, and providing a productive outlet for self-expression.

Target Customers

The ideal customer profile for Hobby India would be parents and guardians of young children who are interested in arts and crafts. These customers are likely to value educational and creative activities for their children. They may also be looking for ways to keep their children engaged and entertained at home. Examples of target customers include:

• Parents of children aged 3-12 who are looking for creative and educational activities.
• Schools and educational institutions that incorporate arts and crafts into their curriculum.
• Hobbyists and craft enthusiasts who enjoy DIY projects and crafting with their children.

Potential Influencer Matches

Given the target audience and the nature of the product, the following types of influencers would be suitable for promoting Hobby India's products:

Micro Influencers

Micro influencers with a following of 1,000 to 10,000 followers who focus on parenting, education, and children's activities. These influencers often have a highly engaged audience and can provide authentic recommendations.

Mom Influencers

Mothers who share their parenting journey, tips, and activities they do with their children. These influencers can showcase how Hobby India's products can be used for fun and educational purposes.

Kids Influencers

Children who create content around their daily activities, including arts and crafts. Collaborating with these influencers can directly reach the young audience and inspire them to try out the products.

Content Creation Ideas

To effectively promote Hobby India's products, the following content ideas can be considered:

DIY Craft Tutorials

Influencers can create step-by-step tutorials on how to use Hobby India's products to make various crafts. This can include holiday-themed crafts, school projects, or simple fun activities.

Unboxing and Reviews

Influencers can unbox Hobby India's craft kits and provide their honest reviews. They can highlight the quality, ease of use, and the enjoyment their children get from the products.

Craft Challenges

Organize craft challenges where influencers and their followers create specific crafts using Hobby India's products. This can encourage user-generated content and increase brand visibility.

Educational Content

Influencers can create content that emphasizes the educational benefits of crafting, such as improving fine motor skills, enhancing creativity, and providing a productive outlet for self-expression.

Collaborative Projects

Influencers can collaborate on larger craft projects that require multiple steps and showcase the versatility of Hobby India's products. This can include creating decorations for a child's room or making gifts for family members.

By leveraging these content ideas and collaborating with the right influencers, Hobby India can effectively reach its target audience and promote its products in an engaging and authentic manner.