Micro or nano influencers who are golf enthusiasts based in New York State, preferably in the Capital Region. They should be able to create content that promotes mental health awareness and support.

Product Positioning

Your nonprofit organization offers free services, training, education, and support to people and families living with mental illness in New York State. This positions your organization as a compassionate and essential resource for mental health support within the community. Given the grassroots nature and limited budget, the focus should be on creating authentic, relatable, and impactful content that resonates with the target audience.

Target Customers

The ideal customer profile includes:

• Individuals and families affected by mental illness in New York State
• Community members who are supportive of mental health initiatives
• Potential donors and volunteers who are passionate about mental health advocacy
• Golf enthusiasts who are interested in supporting charitable causes

Illustrative examples:

1. A family in Albany, NY, seeking support and resources for a loved one with mental illness.
2. A golf enthusiast in Saratoga Springs, NY, who enjoys participating in charity golf events.
3. A mental health advocate in Buffalo, NY, looking to volunteer or donate to a local nonprofit.

Potential Influencer Matches

Micro or Nano Golf Influencers

• Local Golf Enthusiasts: Golfers with a small but engaged following who frequently post about their golfing experiences in New York State, particularly in the Capital Region.
• Golf Coaches and Trainers: Professionals who offer golf lessons and have a dedicated local following.
• Golf Event Organizers: Individuals who organize or participate in local golf tournaments and charity events.

These influencers can help reach the target audience by promoting your nonprofit's initiatives, events, and services through their platforms. Their local presence and niche following ensure that the message reaches a relevant and engaged audience.

Content Creation Ideas

General Ideas

1. Personal Stories: Share testimonials from individuals and families who have benefited from your services. Collaborate with influencers to share these stories on their platforms.
2. Event Promotions: Promote upcoming events, such as charity golf tournaments, through influencer partnerships. Encourage influencers to participate and share their experiences.
3. Educational Content: Create informative posts about mental health awareness, tips for supporting loved ones, and the importance of community support. Have influencers share these posts to amplify the message.

Creative Ideas

1. Golf Challenges: Organize a golf challenge where influencers and their followers can participate and raise awareness for mental health. Use a unique hashtag to track participation and engagement.
2. Behind-the-Scenes: Collaborate with influencers to create behind-the-scenes content of your nonprofit's activities, such as training sessions, support groups, and community events.
3. Live Q&A Sessions: Host live Q&A sessions with mental health experts and influencers to discuss mental health topics, answer questions, and provide support to the community.

By leveraging the reach and authenticity of micro and nano influencers, your nonprofit can effectively raise awareness, engage the community, and promote your valuable services.