Mikro-Influencer, 18-35 Jahre, Wien, Gastronomie/Lifestyle, lokal aktiv

Product Positioning

To effectively position a café in Vienna, it is essential to highlight unique selling propositions that differentiate it from competitors. This could include a focus on locally sourced ingredients, specialty coffee blends, or a unique ambiance that reflects the culture of Vienna. Emphasizing sustainability practices or offering a unique culinary experience, such as themed events or collaborations with local artists, can also attract attention.

For a new café, establishing a strong brand identity that resonates with the local community and tourists alike is crucial. Engaging storytelling about the café's origins, the passion behind the menu, and the experience it offers can create a compelling narrative that appeals to potential customers.

Target Customers

The ideal customer profile for a café in Vienna may include:

• Young Professionals: Individuals aged 25-35 who enjoy socializing in trendy environments and are likely to share their experiences on social media.

• Students: University students looking for study spots or casual meeting places, particularly those who appreciate a cozy atmosphere and good coffee.

• Tourists: Visitors seeking authentic local experiences, particularly those interested in food culture and unique dining options.

• Health-Conscious Consumers: Individuals who prioritize organic, vegan, or gluten-free options and are interested in cafés that cater to these dietary preferences.

Potential Influencer Matches

To promote the café effectively, consider collaborating with the following types of influencers:

• Food Bloggers: Influencers who specialize in food content can create engaging posts and reviews that highlight the café's menu and atmosphere, reaching food enthusiasts and potential customers.

• Lifestyle Influencers: These influencers can showcase the café as a trendy spot for social gatherings, appealing to young professionals and students looking for new places to hang out.

• Local Influencers: Collaborating with influencers who have a strong local following can help build community engagement and attract residents who may not be aware of the café.

• Health and Wellness Influencers: If the café offers healthy options, partnering with influencers in this niche can attract health-conscious customers and promote specific menu items.

Content Creation Ideas

To create engaging content that resonates with the target audience, consider the following ideas:

• Behind-the-Scenes Videos: Show the process of making signature drinks or dishes, highlighting the quality of ingredients and the passion of the staff.

• Customer Spotlights: Feature regular customers or local personalities enjoying their favorite items at the café, creating a sense of community.

• Themed Events: Promote special events, such as live music nights or art exhibitions, through influencer collaborations to attract diverse crowds.

• Seasonal Promotions: Create content around seasonal menu items or limited-time offers, encouraging followers to visit the café before the items are gone.

• User-Generated Content Campaigns: Encourage customers to share their experiences on social media with a specific hashtag, creating a sense of belonging and community around the café.

By leveraging these strategies, the café can effectively engage with its target audience and build a strong presence in the competitive Vienna market.