Parenting and education influencers aged 25-40

Product Positioning

Novakid.pl is an online English learning platform specifically designed for children aged 4-12 years. In the existing market, it can be positioned as an innovative and engaging educational tool that combines technology with language learning. The platform can emphasize its unique approach to teaching English, focusing on interactive and fun learning experiences tailored to young learners. Highlighting its age-appropriate curriculum and the convenience of online access can differentiate it from traditional language schools.

Target Customers

The ideal customer profile for Novakid.pl includes parents of children aged 4-12 who are interested in providing their children with early exposure to English language learning. These parents are likely to value education and seek innovative solutions that fit into their busy schedules. They may also be tech-savvy and open to using digital platforms for their children's education.

Illustrative examples of target customers:

• Parents who are non-native English speakers and want their children to learn English from an early age.
• Parents who are looking for supplementary educational resources to enhance their children's language skills.
• Families living in non-English speaking countries who want to prepare their children for future global opportunities.

Potential Influencer Matches

1. Parenting Influencers: These influencers often share content related to parenting tips, educational resources, and child development. They can effectively reach parents who are interested in educational products for their children.

2. Educational Influencers: Influencers who focus on educational content, particularly those who specialize in language learning or early childhood education, can provide credibility and reach to parents seeking educational tools.

3. Family and Lifestyle Influencers: These influencers often have a broad audience of parents and families. They can showcase how Novakid.pl fits into a family's routine and the benefits of online learning.

4. Kid Influencers: Young influencers who create content for children can engage directly with the target age group, making learning English with Novakid.pl appear fun and relatable.

Content Creation Ideas

• Interactive Learning Sessions: Collaborate with influencers to create videos or live sessions demonstrating Novakid.pl's interactive learning features, showcasing how children can enjoy learning English.

• Parent Testimonials: Share stories and testimonials from parents who have seen positive results with their children using Novakid.pl, highlighting the platform's effectiveness.

• Language Challenges: Organize fun language challenges or games that influencers can participate in with their children, encouraging their audience to join and learn English together.

• Behind-the-Scenes Content: Provide a glimpse into how Novakid.pl develops its curriculum and the technology behind the platform, building trust and transparency with potential customers.

• Success Stories: Feature success stories of children who have improved their English skills through Novakid.pl, inspiring other parents to consider the platform for their children.