Influencers who focus on lifestyle, gifting, or premium products. They should have a follower range of 100k to 150k and be based in India. They should be active on platforms like Instagram, YouTube, or TikTok.

Product Positioning

The product in question is a premium gifting item: Borosilicate glass bottles with a protective cover. This product can be positioned as a high-end, durable, and stylish gift option. The borosilicate glass emphasizes quality and durability, while the protective cover adds a practical element, making it suitable for everyday use. The premium aspect can be highlighted by focusing on the elegance and sophistication of the design, as well as the health benefits of using borosilicate glass over other materials.

Target Customers

The ideal customer profile for this product would include:

• Young Professionals: Individuals aged 25-40 who are health-conscious and appreciate high-quality, stylish products.
• Corporate Gifting Market: Companies looking for premium gifts for their employees or clients.
• Eco-conscious Consumers: People who prefer sustainable and reusable products over single-use plastics.
• Gift Shoppers: Individuals looking for unique and premium gifts for special occasions like birthdays, anniversaries, or corporate events.

Potential Influencer Matches

Lifestyle Influencers

These influencers focus on a broad range of topics including health, wellness, and daily routines. They can showcase the product as part of their daily life, emphasizing its practicality and style.

Health and Wellness Influencers

Influencers in this niche can highlight the health benefits of using borosilicate glass bottles, such as being BPA-free and better for storing beverages.

Eco-friendly Influencers

These influencers can focus on the sustainability aspect of the product, appealing to eco-conscious consumers who are looking to reduce their plastic usage.

Corporate and Business Influencers

Influencers who focus on corporate culture and business can promote the product as an ideal corporate gift, emphasizing its premium quality and practicality.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can provide detailed reviews of the borosilicate glass bottles, highlighting their features and benefits.
• Unboxing Videos: These videos can capture the excitement of receiving the product, showcasing its premium packaging and design.
• Daily Use Demonstrations: Influencers can show how they incorporate the bottle into their daily routines, whether at work, the gym, or home.

Creative Ideas

• DIY Customization: Influencers can create content around customizing the protective cover, making the product more personal and unique.
• Health Benefits Series: A series of posts or videos focusing on the health benefits of using borosilicate glass bottles compared to other materials.
• Eco-friendly Challenges: Influencers can start a challenge encouraging their followers to switch from plastic to borosilicate glass bottles, sharing their experiences and benefits.
• Corporate Gifting Ideas: Influencers can create content around unique and premium corporate gifting ideas, featuring the borosilicate glass bottles prominently.

By leveraging these types of influencers and content ideas, the brand can effectively reach its target audience and position the product as a premium, stylish, and practical gifting option.