Nano influencers with 1,000-10,000 followers, based in Singapore, passionate about food, active on Instagram and TikTok.

Product Positioning

The focus is on Singapore's food scene, which is vibrant and diverse, offering a unique blend of traditional and modern culinary experiences. Positioning a product within this market involves highlighting its connection to local flavors, authenticity, and innovation. For a new product, consider emphasizing its ability to enhance or complement the rich food culture of Singapore, perhaps by introducing a novel twist on a traditional dish or offering a unique dining experience.

Target Customers

The ideal customer profile includes food enthusiasts, young professionals, and tourists who are eager to explore Singapore's culinary landscape. These individuals are likely to be active on social media, seeking recommendations for new dining experiences, and interested in food trends. Examples include:

• Local foodies who enjoy discovering new eateries and sharing their experiences online.
• Young professionals looking for convenient yet exciting dining options.
• Tourists seeking authentic Singaporean food experiences.

Potential Influencer Matches

Given the focus on "nano influencers," the ideal candidates are those with a smaller but highly engaged following. These influencers often have a more personal connection with their audience, which can lead to higher trust and influence. Suitable types include:

• Local food bloggers who specialize in Singaporean cuisine and have a dedicated following interested in food reviews and recommendations.
• Lifestyle influencers who frequently share their dining experiences and have a strong connection with their audience.
• Culinary enthusiasts who create content around cooking and food exploration, appealing to those interested in trying new recipes or dining spots.

Content Creation Ideas

To effectively engage the target audience, consider the following content ideas:

• Food Tasting Challenges: Collaborate with influencers to create videos or posts where they try the product in various settings, such as street food markets or upscale restaurants, highlighting its versatility.

• Behind-the-Scenes Stories: Share the story of the product's creation, focusing on its connection to Singaporean culture and cuisine, through engaging narratives or short documentaries.

• Recipe Collaborations: Partner with influencers to develop unique recipes using the product, showcasing its adaptability and appeal to home cooks.

• Interactive Polls and Q&A Sessions: Use social media platforms to engage the audience with polls about their favorite Singaporean dishes or Q&A sessions with influencers discussing food trends and recommendations.