Influencers in Latin America, aged 18-35, active on Instagram/TikTok/YouTube, with a focus on lifestyle or dating content.

Product Positioning

The streaming platform is focused on social discovery and dating, which positions it uniquely in the market as a service that combines entertainment with social interaction. This dual focus can be leveraged to attract users who are interested in both streaming content and forming new social connections. The platform can be positioned as a fun and engaging way to meet new people while enjoying diverse content, appealing to users who value both entertainment and social networking.

Target Customers

The ideal customer profile includes young adults and millennials in Latin America who are tech-savvy and interested in online social interactions and entertainment. These individuals are likely to be active on social media and open to exploring new platforms that offer unique experiences. Examples of target customers include:

• University students looking for new ways to connect with peers
• Young professionals seeking entertainment and social engagement
• Individuals interested in online dating and forming new friendships

Potential Influencer Matches

To effectively reach the target audience, the following types of influencers would be suitable:

• Lifestyle Influencers: These influencers can showcase how the platform fits into a modern, connected lifestyle, appealing to users interested in social discovery.
• Dating and Relationship Influencers: They can highlight the dating aspect of the platform, attracting users looking for romantic connections.
• Entertainment and Gaming Influencers: By promoting the streaming content available on the platform, these influencers can draw in users interested in entertainment.

Each type of influencer can create content that resonates with their specific audience, thereby expanding the platform's reach across different interest groups.

Content Creation Ideas

• Behind-the-Scenes Streams: Influencers can host live sessions showing how they use the platform to connect with others, providing an authentic look at the user experience.
• Dating Tips and Tricks: Collaborate with dating influencers to create content that offers advice and tips for successful online dating, using the platform as a tool.
• Interactive Challenges: Organize challenges or contests that encourage users to engage with the platform, such as virtual meet-and-greets or themed streaming events.
• User Stories and Testimonials: Share success stories from users who have formed meaningful connections through the platform, highlighting its impact on their social lives.

These content ideas aim to engage the target audience by showcasing the platform's unique features and benefits, encouraging user interaction and platform adoption.