Tattoo artists or enthusiasts in Austria and Germany with a strong Instagram presence.

Product Positioning

The tattoo supply market in Austria and Germany is niche but growing, with a focus on quality and innovation. Positioning the brand as a provider of high-quality, reliable, and innovative tattoo supplies can differentiate it from competitors. Emphasizing the brand's commitment to safety, precision, and artistic enhancement can appeal to both professional tattoo artists and enthusiasts. Highlighting any unique features, such as eco-friendly materials or advanced technology, can further strengthen the brand's market position.

Target Customers

The ideal customer profile includes professional tattoo artists, tattoo studios, and tattoo enthusiasts in Austria and Germany. These customers value quality, reliability, and innovation in tattoo supplies are likely to be active on social media platforms where they can showcase their work and connect with other artists and enthusiasts. Examples of target customers include:

• Professional tattoo artists looking for high-quality supplies to enhance their work.
• Tattoo studios seeking reliable and innovative products to offer their clients.
• Tattoo enthusiasts interested in the latest trends and products in the tattoo industry.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Professional Tattoo Artists: Influencers who are well-respected in the tattoo community and have a strong following of both artists and enthusiasts. They can demonstrate the use of the products in their work, providing credibility and authenticity.

• Tattoo Enthusiasts and Bloggers: Individuals who are passionate about tattoos and regularly share content related to tattoo culture, trends, and products. They can create engaging content that highlights the brand's products and their benefits.

• Lifestyle Influencers with a Focus on Art and Creativity: Influencers who have a broader audience interested in art and creativity. They can introduce the brand to a wider audience and showcase the artistic potential of the products.

Content Creation Ideas

• Tutorials and Demonstrations: Create video content featuring professional tattoo artists demonstrating the use of the products, highlighting their quality and unique features.

• Behind-the-Scenes Content: Share behind-the-scenes footage from tattoo studios using the products, providing an insider look at the tattooing process and the role of the supplies.

• Customer Testimonials and Reviews: Encourage satisfied customers to share their experiences and reviews of the products, building trust and credibility.

• Artistic Collaborations: Partner with artists to create unique tattoo designs using the products, showcasing their versatility and potential for creativity.

• Interactive Q&A Sessions: Host live Q&A sessions with influencers or brand representatives to engage with the audience and answer questions about the products and the tattoo industry.