Tech experts, industry leaders, or educators with a strong presence on LinkedIn, YouTube, or Twitter, knowledgeable about technology, leadership, and career development.

Product Positioning

The product in question is online courses aimed at individuals in the technology sector who aspire to become Chief Information Officers (CIOs) in Japan. This product can be positioned as a specialized educational resource that provides the necessary skills, knowledge, and certifications to advance in the tech industry and achieve executive-level positions. Given the niche focus on CIO roles, the courses can emphasize leadership, strategic planning, IT governance, and digital transformation.

Target Customers

The ideal customer profile includes:

• Current IT Professionals: Individuals already working in technology roles who are looking to advance their careers.
• Aspiring CIOs: Tech professionals who have set their sights on becoming CIOs and need the right educational resources to get there.
• Mid-Level Managers: Those in mid-management positions in IT departments who want to move up the corporate ladder.
• Tech Enthusiasts in Japan: Individuals passionate about technology and leadership, specifically within the Japanese market.

Illustrative Examples

1. Kenji, 35, IT Manager: Kenji has been working in IT for over a decade and is looking to move into a more strategic role. He needs courses that cover leadership and IT governance.
2. Yuki, 28, Software Engineer: Yuki is a talented engineer who wants to transition into a management role. She is looking for courses that can help her develop the necessary skills for a CIO position.
3. Hiroshi, 40, Senior IT Consultant: Hiroshi has extensive experience in IT consulting and wants to leverage his knowledge to become a CIO. He needs advanced courses on digital transformation and strategic planning.

Potential Influencer Matches

Types of Influencers

1. Tech Industry Experts: Influencers who are well-known in the tech industry and have a strong following among IT professionals. They can provide credibility and attract serious learners.
2. Career Coaches: Influencers who specialize in career development and have a track record of helping professionals advance in their careers.
3. Educational Content Creators: Influencers who focus on educational content, particularly in technology and leadership.
4. Japanese Tech Bloggers/Vloggers: Local influencers who have a strong presence in Japan and can connect with the target audience on a cultural level.

How Each Type Reaches Target Customers

• Tech Industry Experts: They can share their own experiences and success stories, making the courses more relatable and aspirational.
• Career Coaches: They can provide practical advice and tips on how to leverage the courses for career advancement.
• Educational Content Creators: They can create detailed reviews and tutorials, showcasing the value and content of the courses.
• Japanese Tech Bloggers/Vloggers: They can create content in Japanese, making it more accessible and engaging for the local audience.

Content Creation Ideas

General Ideas

1. Success Stories: Share testimonials and case studies of individuals who have taken the courses and advanced their careers.
2. Course Previews: Short videos or blog posts that give a sneak peek into the course content and structure.
3. Expert Interviews: Interviews with industry leaders and course instructors discussing the importance of the skills taught in the courses.

Creative Ideas

1. Day in the Life of a CIO: A series of videos or blog posts that follow a CIO through their daily tasks, highlighting the skills and knowledge required.
2. Interactive Webinars: Live sessions where potential students can interact with instructors and ask questions about the courses.
3. Challenges and Competitions: Host challenges or competitions where participants can apply what they've learned in the courses to solve real-world problems.

By leveraging these strategies, the online courses can effectively reach and engage the target audience, positioning themselves as the go-to resource for aspiring CIOs in Japan.