UK-based influencers aged 18-35, passionate about healthy eating, food, and coffee. Active on Instagram, YouTube, or TikTok.

Product Positioning

The brand or product in question is likely related to healthy eating, food, and coffee, with a focus on the UK market. To position this product effectively, it should emphasize quality, health benefits, and lifestyle integration. Highlighting unique selling points such as organic ingredients, sustainable sourcing, or innovative flavors can differentiate it from competitors. The product can be positioned as a premium choice for health-conscious consumers who appreciate gourmet experiences.

Target Customers

The ideal customer profile includes individuals who are health-conscious, enjoy exploring new food and beverage options, and are interested in maintaining a balanced lifestyle. These customers are likely to be:

• Young professionals who prioritize convenience and health in their dietary choices.
• Fitness enthusiasts who seek nutritious options to complement their active lifestyles.
• Coffee aficionados who appreciate high-quality, ethically sourced coffee.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers can showcase the health benefits of the product and provide tips on incorporating it into a balanced diet.

• Food Bloggers and Chefs: They can create engaging content around recipes and meal ideas featuring the product, appealing to food enthusiasts.

• Coffee Enthusiasts and Baristas: These influencers can highlight the unique aspects of the coffee product, attracting coffee lovers.

• Lifestyle Influencers: They can integrate the product into their daily routines, demonstrating its versatility and appeal to a broader audience.

Content Creation Ideas

• Recipe Videos: Create short, engaging videos featuring easy-to-make recipes using the product, emphasizing its health benefits and taste.

• Coffee Brewing Tutorials: Share tips and tricks for brewing the perfect cup of coffee, highlighting the product's unique qualities.

• Healthy Lifestyle Challenges: Collaborate with influencers to host challenges that encourage followers to incorporate the product into their daily routines for a set period.

• Behind-the-Scenes Content: Offer a glimpse into the product's sourcing and production process, emphasizing sustainability and quality.

• User-Generated Content Campaigns: Encourage customers to share their own creative uses of the product on social media, fostering community engagement and brand loyalty.