Tech enthusiasts, educators, and AI professionals who can reach students interested in AI degrees.

Product Positioning

The Utah-based institute offers degrees in the field of Artificial Intelligence (AI). This positions the institute within the higher education and technology sectors, focusing on advanced and specialized education. Given the increasing demand for AI expertise across various industries, the institute can be positioned as a forward-thinking, innovative educational provider that equips students with cutting-edge skills and knowledge in AI.

Target Customers

The ideal customer profile for the institute includes:

• Prospective Students: Individuals looking to pursue higher education in AI, including recent high school graduates and undergraduate students interested in technology and AI.
• Professionals: Working professionals seeking to upskill or transition into the AI field, including those in tech-related jobs or industries undergoing digital transformation.
• International Students: Students from around the world who are interested in studying AI in the United States, particularly in a state known for its tech growth like Utah.

Illustrative examples:

• A high school senior passionate about technology and looking to specialize in AI.
• A software engineer wanting to advance their career by gaining expertise in AI.
• An international student from India seeking a reputable AI program in the U.S.

Potential Influencer Matches

Tech Influencers

Tech influencers who focus on AI, machine learning, and data science can effectively reach prospective students and professionals interested in these fields. They can provide insights into the importance of AI education and career opportunities.

Educational Influencers

Influencers who specialize in educational content, particularly those who review and recommend higher education programs, can help attract students by highlighting the institute's unique offerings and benefits.

Professional Influencers

Influencers who are professionals in the tech industry, such as AI researchers, data scientists, and tech entrepreneurs, can share their experiences and the value of advanced AI education, appealing to both prospective students and professionals.

Content Creation Ideas

General Ideas

• Student Testimonials: Videos or blog posts featuring current students and alumni sharing their experiences and success stories.
• Program Highlights: Detailed content about the curriculum, faculty, and unique aspects of the AI degree programs.
• Career Opportunities: Articles or videos discussing the career paths and opportunities available to graduates with an AI degree.

Creative Ideas

• AI Project Showcases: Highlighting innovative projects and research conducted by students and faculty.
• Virtual Campus Tours: Interactive tours of the campus and facilities, showcasing the institute's resources and environment.
• AI Challenges and Competitions: Hosting online AI challenges or hackathons, with influencers participating and promoting the events.

By leveraging these strategies, the Utah-based institute can effectively reach and engage its target audience, positioning itself as a leader in AI education.