Canadian YouTubers who create engaging content about lifestyle, food, and beverages. They should have an active presence on YouTube and a strong following among Canadian consumers.

Product Positioning

Coca-Cola is a globally recognized brand known for its refreshing beverages. In the Canadian market, Coca-Cola can be positioned as a versatile drink that complements various lifestyle activities, from casual gatherings to special occasions. The brand can leverage its strong heritage while also emphasizing its adaptability to modern, health-conscious consumers by highlighting its range of products, including low-sugar and zero-calorie options.

Target Customers

The ideal customer profile for Coca-Cola in Canada includes:

• Young Adults (18-34 years old): This demographic is highly active on social media and values both traditional and innovative beverage options. They are likely to engage with lifestyle and food content.
• Families: Parents looking for beverages that can be enjoyed by the whole family during meals and gatherings.
• Health-Conscious Consumers: Individuals who are mindful of their sugar intake but still enjoy the occasional soft drink, making Coca-Cola's low-sugar and zero-calorie options appealing.

Illustrative examples:

• A 25-year-old urban professional who enjoys trying new recipes and sharing them on social media.
• A 30-year-old parent who looks for family-friendly products that can be enjoyed during weekend outings.
• A 28-year-old fitness enthusiast who occasionally indulges in a low-calorie soft drink.

Potential Influencer Matches

Lifestyle Influencers

These influencers often share content related to daily routines, fashion, travel, and personal experiences. They can seamlessly integrate Coca-Cola into their content by showcasing it as part of their everyday life or special moments.

Food Influencers

Food bloggers and YouTubers who create recipes, review restaurants, and share cooking tips can highlight Coca-Cola as a perfect pairing with various dishes or as an ingredient in unique recipes.

Beverage Enthusiasts

Influencers who focus specifically on beverages, including reviews and mixology, can introduce Coca-Cola's range of products to their audience, emphasizing taste and versatility.

Canadian Content Creators

Influencers who specifically target Canadian audiences and frequently update their content can ensure that the campaign resonates well with local consumers.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can review different Coca-Cola products, including new flavors or limited editions.
• Day in the Life: Showcasing how Coca-Cola fits into their daily routine, from morning to night.
• Event Coverage: Featuring Coca-Cola at social events, family gatherings, or parties.

Creative Ideas

• Recipe Integration: Creating unique recipes that incorporate Coca-Cola, such as marinades, desserts, or cocktails.
• Challenge Videos: Hosting fun challenges that involve Coca-Cola, such as taste tests or creative uses of the product.
• Seasonal Themes: Aligning content with holidays or seasons, like summer BBQs or holiday feasts, where Coca-Cola can be a central element.

By leveraging these strategies, Coca-Cola can effectively engage with its target audience in Canada through relevant and engaging influencer content.