Local influencers, preferably pet enthusiasts or veterinarians, with a strong following in Kelantan. They should be engaging and knowledgeable about pet care.

Product Positioning

The cat clinic in Pasir Puteh, Kelantan, Malaysia, can be positioned as a trusted and compassionate provider of veterinary care specifically tailored for cat owners. Emphasizing the clinic's expertise in feline health, personalized care, and community involvement can create a strong brand identity. Highlighting unique services such as wellness check-ups, grooming, and educational workshops for cat owners can differentiate the clinic from competitors.

For a fresh angle, the clinic could focus on promoting the emotional bond between cats and their owners, showcasing how the clinic supports this relationship through quality care and services.

Target Customers

The ideal customer profile for the cat clinic includes:

• Cat Owners: Individuals or families who own cats and prioritize their pets' health and well-being. They are likely to seek regular veterinary services and advice on cat care.

• Young Professionals: Cat owners aged 25-40 who may be first-time pet owners and are looking for reliable veterinary services and educational resources.

• Families with Children: Parents who have cats and want to ensure their pets are healthy and safe around their children.

• Animal Lovers: Individuals who may not own a cat but are passionate about animal welfare and may influence others in their community.

Potential Influencer Matches

To effectively promote the clinic, consider collaborating with the following types of influencers:

• Local Pet Influencers: Influencers who focus on pets, particularly cats, and have a strong following in Kelantan. They can share personal experiences and testimonials about the clinic's services.

• Lifestyle Influencers: Influencers who incorporate pets into their lifestyle content. They can reach a broader audience while showcasing the clinic's services in a relatable context.

• Veterinary Professionals: Influencers who are veterinarians or pet care experts can lend credibility to the clinic's services and educate the audience on feline health.

• Community Figures: Local personalities or community leaders who are known for their love of animals can help raise awareness and trust within the community.

Content Creation Ideas

To engage the target audience and promote the clinic effectively, consider the following content topics and ideas:

• Educational Videos: Create short videos on cat care tips, common health issues, and preventive measures. These can be shared on social media platforms.

• Behind-the-Scenes Content: Showcase the daily operations of the clinic, including staff introductions, patient stories, and the care provided to cats.

• Pet Health Challenges: Launch a social media challenge encouraging cat owners to share their pet's health journey, tagging the clinic for a chance to win a free consultation or grooming session.

• User-Generated Content: Encourage customers to share photos of their cats with a specific hashtag related to the clinic, fostering community engagement and visibility.

• Themed Campaigns: Develop campaigns around special days, such as National Cat Day, offering promotions or educational content that resonates with cat owners.

By implementing these strategies, the clinic can effectively reach its target audience and build a strong presence in the local market.