Large YouTube influencers who focus on tech reviews, gadget unboxings, and mobile accessories. They should have a young audience and a strong presence in the tech community.

Product Positioning

The product in question is cellphone cases. In the existing market, cellphone cases are a highly competitive category with a wide range of options, from basic protective cases to highly customized and fashionable ones. To stand out, the brand can position its cellphone cases as trendy, durable, and customizable, appealing to the aesthetic and functional needs of young people. Emphasizing unique designs, eco-friendly materials, or innovative features like enhanced drop protection or built-in stands could also help differentiate the product.

Target Customers

The ideal customer profile for this product includes:

• Age Group: Primarily young people, likely between the ages of 15-30.
• Interests: Technology, fashion, social media, and lifestyle trends.
• Behavior: Active on social media platforms, frequently updating their phone accessories to match their style, and interested in both functionality and aesthetics.

Illustrative examples:

1. High School Students: Looking for trendy and affordable cases to match their personal style.
2. College Students: Interested in both protection and aesthetics, often seeking cases that reflect their personality or interests.
3. Young Professionals: Preferring sleek and professional designs that offer good protection for their devices.

Potential Influencer Matches

Large YouTube KOLs (Key Opinion Leaders)

• Tech Reviewers: Influencers who review the latest gadgets and accessories. They can provide in-depth reviews and highlight the unique features of the cellphone cases.
• Lifestyle Vloggers: Influencers who share their daily lives, fashion tips, and lifestyle choices. They can showcase how the cellphone cases fit into their everyday routines and style.
• Fashion Influencers: Influencers who focus on fashion and accessories. They can create content around styling the cellphone cases with different outfits and trends.

Specific Influencer Examples

1. Tech Reviewers: Marques Brownlee (MKBHD), Unbox Therapy
2. Lifestyle Vloggers: Zoella, Casey Neistat
3. Fashion Influencers: Jenn Im, Patricia Bright

Content Creation Ideas

General Ideas

• Unboxing and First Impressions: Influencers can create unboxing videos to showcase the packaging and initial thoughts on the cellphone cases.
• Durability Tests: Tech reviewers can perform drop tests and other durability assessments to demonstrate the protective features of the cases.
• Style Showcases: Fashion influencers can create lookbooks or style guides featuring the cellphone cases as accessories.

Creative Ideas

• Customization Challenges: Influencers can engage their audience by customizing their cellphone cases and encouraging followers to share their own designs.
• Day in the Life: Lifestyle vloggers can incorporate the cellphone cases into their daily routines, highlighting their functionality and style.
• Giveaways and Contests: Collaborate with influencers to host giveaways or contests, encouraging followers to participate and engage with the brand.

By leveraging the reach and influence of large YouTube KOLs, the brand can effectively target young people and create engaging content that showcases the unique features and style of their cellphone cases.