Beauty, skincare, and lifestyle influencers active on Instagram, YouTube, and TikTok.

Product Positioning

The innovative electric device for cleaning and drying makeup brushes can be positioned as a must-have tool for enhancing beauty routines. It offers a unique combination of efficiency, hygiene, and convenience, appealing to both individual makeup enthusiasts and professional makeup artists. The patented universal collar and multiple speed settings highlight its versatility, while the rechargeable battery emphasizes its portability and ease of use. This product can be marketed as a time-saving solution that simplifies brush maintenance, making it an essential addition to any beauty toolkit.

Target Customers

The ideal customer profile includes:

• Busy Professionals: Individuals with hectic schedules who value time-saving solutions in their beauty routines.
• Makeup Enthusiasts: People who regularly use makeup and are interested in maintaining their tools efficiently.
• Professional Makeup Artists: Experts who require quick and effective cleaning solutions for their brushes to maintain hygiene standards.
• Tech-Savvy Consumers: Individuals who appreciate innovative gadgets that enhance their daily routines.

Potential Influencer Matches

• Beauty Influencers: These influencers can demonstrate the product's effectiveness and convenience through tutorials and reviews, reaching makeup enthusiasts and professionals.
• Skincare Influencers: They can highlight the hygiene benefits of the device, appealing to audiences interested in maintaining clean and healthy skin.
• Lifestyle Influencers: By showcasing the product as part of a busy lifestyle, these influencers can connect with followers who value efficiency and innovation in their daily routines.

Content Creation Ideas

• Tutorial Videos: Create step-by-step guides on how to use the device, showcasing its features and benefits.
• Before and After Comparisons: Highlight the difference in brush cleanliness and performance before and after using the device.
• User Testimonials: Share experiences from makeup artists and enthusiasts who have incorporated the device into their routines.
• Behind-the-Scenes Content: Offer a glimpse into the product development process, emphasizing its innovative design and technology.
• Challenges and Giveaways: Engage audiences with interactive content, encouraging them to share their own experiences with the product for a chance to win one.