Entertainment influencers with a strong social media presence, preferably those who engage with content related to movies, animation, and entertainment.

Product Positioning

The product in question is an animated movie. In the entertainment industry, animated movies often appeal to a wide range of audiences, from children to adults, depending on the genre, storyline, and animation style. To position this animated movie effectively in the market, consider the following angles:

• Family-Friendly Entertainment: If the movie is suitable for all ages, it can be marketed as a fun, family-friendly experience.
• Niche Genres: If the movie falls into a specific genre (e.g., fantasy, sci-fi, comedy), it can be positioned to attract fans of that genre.
• Unique Selling Points: Highlight any unique aspects of the movie, such as groundbreaking animation techniques, a star-studded voice cast, or an award-winning director.

Target Customers

Based on the positioning, the ideal customer profile for the animated movie could include:

• Families with Children: Parents looking for wholesome entertainment options for their kids.
• Animation Enthusiasts: Individuals who appreciate the art and craft of animation.
• Genre Fans: People who are fans of the specific genre the movie falls into.
• General Moviegoers: Individuals who enjoy watching movies as a leisure activity.

Illustrative examples:

• A mother looking for a weekend activity to enjoy with her children.
• A college student who is a fan of animated films and follows animation studios.
• A young professional who enjoys watching movies in their free time.

Potential Influencer Matches

To promote the animated movie, consider collaborating with the following types of influencers:

• Family and Parenting Influencers: These influencers can reach parents and families, making them ideal for promoting a family-friendly animated movie.
• Animation and Film Reviewers: Influencers who specialize in reviewing movies and animation can provide credible and detailed reviews that appeal to animation enthusiasts.
• Genre-Specific Influencers: If the movie falls into a specific genre, influencers who focus on that genre can help attract the right audience.
• General Entertainment Influencers: Influencers who cover a broad range of entertainment topics can help reach a wider audience.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

• Behind-the-Scenes Content: Share behind-the-scenes footage of the animation process, voice recording sessions, and interviews with the cast and crew.
• Character Introductions: Create short videos or posts introducing the main characters of the movie, highlighting their personalities and roles in the story.
• Interactive Contests: Host contests where fans can submit fan art, create their own short animations, or come up with story ideas related to the movie.
• Exclusive Previews: Offer influencers exclusive previews or early access to the movie, allowing them to share their thoughts and build anticipation among their followers.
• Themed Challenges: Create fun, themed challenges related to the movie that influencers can participate in and share with their audience.

By leveraging these strategies, the animated movie can effectively reach and engage its target audience, generating buzz and excitement leading up to its release.