Female beauty influencers in Finland, aged 18-35, focused on beauty and cosmetics.

Product Positioning

The focus is on female beauty influencers in Finland, suggesting a product or service related to beauty, such as cosmetics, skincare, or beauty tools. The brand can be positioned as a premium or innovative beauty solution that caters to the unique preferences and needs of Finnish women. Emphasizing natural ingredients, sustainability, or Nordic beauty trends could resonate well in the market.

Target Customers

The ideal customer profile would be Finnish women interested in beauty and personal care. They are likely to be aged between 18-35, tech-savvy, and active on social media platforms. They value quality, authenticity, and are influenced by trends and recommendations from trusted sources. Examples include young professionals, university students, and beauty enthusiasts who follow beauty trends and seek new products to enhance their beauty routines.

Potential Influencer Matches

• Micro-Influencers: Finnish beauty enthusiasts with a smaller but highly engaged following. They can provide authentic reviews and tutorials, making them relatable to the target audience.

• Beauty Bloggers/Vloggers: Influencers who create detailed content about beauty products, including reviews, tutorials, and beauty tips. They can effectively demonstrate the product's benefits and usage.

• Lifestyle Influencers: Those who incorporate beauty into a broader lifestyle context, appealing to followers interested in fashion, wellness, and personal care.

Content Creation Ideas

• Tutorials and How-Tos: Create step-by-step guides on using the product, showcasing its effectiveness and versatility.

• Before and After Transformations: Highlight the product's impact through visual transformations, encouraging followers to try it themselves.

• Nordic Beauty Trends: Collaborate with influencers to explore and promote beauty trends specific to Finland or the Nordic region.

• Sustainability Stories: If applicable, focus on the product's sustainable aspects, sharing stories about eco-friendly practices and ingredients.

• User-Generated Content Campaigns: Encourage followers to share their experiences and looks using the product, fostering community engagement and authenticity.