Food bloggers, chefs, or culinary experts in Calgary

Product Positioning

The brand or product in question is likely related to the food industry, given the interest in influencers with a focus on food. In the Calgary market, the product can be positioned as a unique offering that caters to local tastes and preferences. It could emphasize aspects such as locally sourced ingredients, innovative culinary techniques, or a fusion of cultural flavors. For a new product, highlighting its distinctiveness and how it complements existing food trends in Calgary can create a strong market entry.

Target Customers

The ideal customer profile would include food enthusiasts in Calgary who are interested in exploring new culinary experiences. This could include:

• Young professionals who enjoy dining out and trying new restaurants
• Families looking for unique dining experiences or meal solutions
• Health-conscious individuals interested in organic or locally sourced food options
• Food bloggers and social media users who share their culinary experiences online

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Local Food Bloggers: These influencers have a dedicated following interested in food reviews, recipes, and dining experiences in Calgary. They can provide authentic reviews and recommendations.

• Culinary Experts or Chefs: Influencers with a background in cooking or culinary arts can create engaging content that showcases the product's unique features and culinary applications.

• Lifestyle Influencers: Those who focus on lifestyle content, including food, travel, and wellness, can reach a broader audience interested in diverse experiences.

• Health and Wellness Influencers: If the product has health benefits or uses organic ingredients, these influencers can highlight its nutritional value and appeal to health-conscious consumers.

Content Creation Ideas

• Recipe Creations: Collaborate with influencers to create unique recipes using the product, showcasing its versatility and flavor.

• Behind-the-Scenes Content: Share the story of how the product is made, including sourcing ingredients and the production process, to build a connection with the audience.

• Local Food Tours: Organize events or virtual tours featuring the product in collaboration with local restaurants or food markets.

• Interactive Challenges: Launch a social media challenge encouraging followers to create their own dishes using the product, with a chance to win prizes.

• Seasonal or Holiday Themes: Develop content around seasonal or holiday themes, highlighting how the product can be incorporated into festive meals or gatherings.