Influencers knowledgeable about EDC items, aged 25-45, active on Instagram and YouTube, creating content on product functionality and design.

Product Positioning

The brand is positioned in the high-quality everyday carry (EDC) market, focusing on items such as prybars, tactical pens, knife modifications, and deep carry clips. The upcoming product, a mid-market, high-quality knife, aligns with the brand's existing reputation for quality. The brand should emphasize craftsmanship, durability, and functionality, distinguishing itself from survival or prepper markets by focusing on style and everyday utility.

Target Customers

The ideal customer profile includes individuals who appreciate high-quality EDC items for their functionality and design. These customers are likely to be:

• Professionals who require reliable tools for daily use
• EDC enthusiasts who value craftsmanship and innovation
• Collectors of high-quality, functional gear

Examples of target customers might include urban professionals, outdoor hobbyists who appreciate quality gear, and tech-savvy individuals who enjoy the latest in EDC innovations.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• EDC Enthusiasts and Reviewers: Influencers who specialize in reviewing and showcasing EDC gear can highlight the product's quality and functionality.
• Lifestyle and Tech Influencers: These influencers can demonstrate how the product integrates into daily life, appealing to urban professionals and tech-savvy individuals.
• Outdoor and Adventure Influencers: While not focusing on survival, these influencers can showcase the product's utility in outdoor settings, appealing to hobbyists.

Content Creation Ideas

To engage the audience and promote the product, consider the following content ideas:

• Product Demonstrations: Videos or posts showing the knife in action, highlighting its features and benefits.
• Behind-the-Scenes: Content that showcases the manufacturing process, emphasizing craftsmanship and quality.
• User Stories: Testimonials or stories from customers about how the product has enhanced their daily lives.
• Comparative Reviews: Content comparing the knife to other products in the market, emphasizing its unique qualities.
• Creative Challenges: Encourage influencers to create unique content using the knife, such as EDC setups or creative uses.

These strategies can help position the brand effectively in the market and engage the target audience through relevant and appealing content.