Women influencers based in India, aged 18-45, who promote jewellery, especially bangles and LAC bangles, and support women empowerment and other social causes. They should have a minimum of 10,000 followers and should not be businesses. The influencers should create engaging content that resonates with the target audience.

Product Positioning

The product in question is jewellery, specifically bangles and LAC bangles, with a focus on supporting women empowerment and other social causes. This positioning can be leveraged to appeal to socially conscious consumers who value both aesthetics and ethical considerations. The brand can be positioned as a premium yet socially responsible choice in the jewellery market, emphasizing craftsmanship, cultural heritage, and social impact.

Target Customers

The ideal customer profile includes:

• Women aged 18-45: Particularly those who are interested in fashion, jewellery, and social causes.
• Socially Conscious Consumers: Individuals who prioritize ethical and sustainable products.
• Cultural Enthusiasts: People who appreciate traditional Indian craftsmanship and cultural heritage.
• Middle to Upper-Middle Class: Consumers with disposable income who are willing to invest in quality and meaningful products.

Illustrative examples:

• A 25-year-old working professional in Mumbai who follows fashion influencers and supports women empowerment initiatives.
• A 35-year-old homemaker in Delhi who values traditional jewellery and is active in local community causes.
• A 40-year-old entrepreneur in Bangalore who is interested in sustainable and ethical fashion.

Potential Influencer Matches

Types of influencers suitable for promoting the product:

• Fashion Influencers: Those who focus on jewellery and accessories, especially those with a penchant for traditional and ethnic wear.
• Social Activists: Influencers who are vocal about women empowerment and other social causes, aligning with the brand's values.
• Lifestyle Bloggers: Influencers who cover a broad range of topics including fashion, culture, and social issues.

Enriched requirements:

• Location: Based in India
• Niche: Jewellery promotion, especially bangles and LAC bangles
• Social Causes: Support women empowerment and other causes
• Follower Count: Minimum 10,000 followers
• Exclusion: No businesses, only individual influencers

Content Creation Ideas

General Ideas

• Product Showcases: Influencers can create posts and stories showcasing the bangles in various traditional and modern outfits.
• Behind-the-Scenes: Videos or stories showing the craftsmanship and process of making LAC bangles, highlighting the cultural heritage.
• Testimonials: Personal stories from women who have been empowered through the brand's initiatives.

Creative Ideas

• Empowerment Campaigns: Collaborate with influencers to create a series of posts or videos focusing on women empowerment stories, tying them back to the brand.
• Cultural Celebrations: Influencers can feature the bangles in posts related to Indian festivals and cultural events, emphasizing their traditional significance.
• Interactive Content: Host live sessions or Q&A with influencers discussing the importance of supporting ethical brands and women empowerment.

By leveraging these strategies, the brand can effectively reach its target audience and create a meaningful impact in the market.