Health and wellness influencers aged 18-35, active on Instagram, YouTube, or TikTok, interested in vegan and alternative beverages.

Product Positioning

Mitra9's kava and kratom seltzers are positioned as nonalcoholic, vegan beverages. These products can be marketed as a healthier alternative to traditional alcoholic drinks, appealing to consumers seeking relaxation and stress relief without alcohol. The vegan aspect also aligns with the growing demand for plant-based products. Positioning these seltzers as part of a wellness lifestyle can attract health-conscious consumers who are interested in natural and alternative remedies.

Target Customers

The ideal customer profile for Mitra9's kava and kratom seltzers includes:

• Health-Conscious Individuals: People who prioritize wellness and are interested in natural, plant-based products.
• Sober-Curious Consumers: Individuals exploring nonalcoholic options for social occasions.
• Vegan Lifestyle Adopters: Consumers who follow a vegan diet and seek products that align with their values.
• Young Professionals: Those looking for stress-relief options that fit into a busy lifestyle.

Illustrative examples include a 30-year-old yoga instructor who promotes a holistic lifestyle, a 25-year-old tech worker exploring sober living, and a 35-year-old vegan influencer sharing plant-based product reviews.

Potential Influencer Matches

• Health and Wellness Influencers: These influencers can highlight the benefits of kava and kratom for relaxation and stress relief, appealing to health-conscious audiences.
• Vegan Lifestyle Influencers: They can emphasize the vegan aspect of the seltzers, reaching audiences interested in plant-based living.
• Sober Living Advocates: Influencers who promote nonalcoholic lifestyles can introduce these seltzers as a fun, alternative beverage option.
• Food and Beverage Reviewers: Influencers who focus on unique and innovative products can provide detailed reviews, attracting curious consumers.

Content Creation Ideas

• Product Reviews and Taste Tests: Influencers can create engaging content by sampling the seltzers and sharing their honest opinions.
• Wellness Routine Integration: Showcasing how the seltzers fit into a daily wellness routine, such as post-yoga relaxation or evening wind-down.
• Vegan Recipe Pairings: Creating content that pairs the seltzers with vegan snacks or meals, appealing to food enthusiasts.
• Live Q&A Sessions: Hosting live sessions where influencers answer questions about kava and kratom, educating their audience on the benefits and uses.

These content ideas can help Mitra9's kava and kratom seltzers gain visibility and attract the target audience through authentic and engaging influencer collaborations.