Lifestyle influencers or mom bloggers, female, aged 25-45, active on Instagram/Pinterest, focus on luxury lifestyle.

The luxury crockery brand can be positioned as a premium lifestyle product that enhances dining experiences. It should emphasize quality, elegance, and exclusivity, appealing to consumers who appreciate fine dining and sophisticated home aesthetics. The brand can leverage its craftsmanship, unique designs, and the prestige associated with luxury dining ware to differentiate itself in the market.

The ideal customer profile for this luxury crockery brand includes:

• Affluent Families: Households with higher disposable incomes who invest in premium home goods.
• Home Entertainers: Individuals who frequently host gatherings and value presenting their guests with high-quality dining experiences.
• Design Enthusiasts: Consumers who appreciate art and design and are willing to invest in aesthetically pleasing home products.
• Luxury Lifestyle Followers: People who follow luxury trends and are influenced by high-end lifestyle content.

• Elegant Dining Setup Tutorials: Create content that guides viewers on setting up a luxurious dining table using the crockery, appealing to home entertainers.
• Behind-the-Scenes Craftsmanship Stories: Showcase the making of the crockery, highlighting the craftsmanship and quality, which can resonate with design enthusiasts.
• Family Dining Experiences: Mom bloggers can share personal stories and experiences of using the crockery during family meals, appealing to affluent families.
• Collaborative Cooking Shows: Partner with food bloggers or chefs to create cooking shows where the crockery is used, appealing to luxury lifestyle followers and food enthusiasts.