Female influencers aged 25-40, based in the Netherlands, focused on kids' fashion and parenting.

Product Positioning

Hello Hossy is a brand that offers stylish accessories such as caps, beanies, and backpacks. These products can be positioned as trendy and functional fashion items for children, appealing to parents who value both style and practicality. The brand can leverage the growing trend of children's fashion on social media, emphasizing the uniqueness and quality of. Byating with influencers who showcase fashionable kids, Hello Hossy can enhance its brand image as a go-to choice for modern, fashion-conscious families.

Target Customers

The ideal customer profile for Hello Hossy includes parents, particularly mothers, who are active on social media and interested in children's fashion. These customers are likely to be in the age range of 25-40, living in urban areas in the Netherlands, and have a keen interest in dressing their children in stylish and unique outfits. They are also likely to follow parenting and fashion trends online and appreciate high-quality, aesthetically pleasing products for their children.

Illustrative Examples

• A 30-year-old mother living in Amsterdam who frequently shares photos of her children on Instagram, showcasing their outfits and daily activities.
• A fashion-forward parent who follows popular children's fashion accounts and is always on the lookout for new brands and products to try.
• A parent who participates in online parenting communities and values recommendations from trusted influencers.

Potential Influencer Matches

To effectively reach the target customers, Hello Hossy should collaborate with the following types of influencers:

• Mum Influencers: These influencers are mothers who share their parenting journey and children's fashion on social media. They have a strong following of other parents who trust their recommendations. By partnering with mum influencers based in the Netherlands, Hello Hossy can directly reach its target audience.

• Family Lifestyle Bloggers: These influencers focus on family life, including parenting tips, family activities, and children's fashion. They often have a dedicated audience interested in family-related content, making them ideal partners for promoting Hello Hossy's products.

• Kids' Fashion Enthusiasts: Influencers who specialize in children's fashion and regularly feature stylish outfits for kids can help position Hello Hossy as a trendy brand. Their followers are likely to be parents who are passionate about dressing their children in fashionable attire.

Content Creation Ideas

To maximize the impact of influencer collaborations, consider the following content ideas:

• Outfit of the Day (OOTD) Posts: Encourage influencers to share daily or weekly posts featuring their children wearing Hello Hossy products, highlighting the versatility and style of the items.

• Unboxing and First Impressions: Have influencers create unboxing videos or posts showcasing the excitement of receiving Hello Hossy products, emphasizing the quality and design.

• Themed Fashion Challenges: Organize a fashion challenge where influencers and their followers dress their children in Hello Hossy products based on a specific theme, such as "Back to School" or "Winter Wonderland."

• Behind-the-Scenes Content: Share behind-the-scenes content of influencers' children enjoying everyday activities while wearing Hello Hossy products, providing an authentic and relatable perspective.

By implementing these strategies, Hello Hossy can effectively engage with its target audience and enhance its brand presence in the children's fashion market.