Influencers in arts and crafts, DIY projects, and canvas designs, aged 18-45, active on Instagram, Pinterest, and YouTube.

Product Positioning

The brand or product in question appears to be related to paper arts and crafts, DIY projects, and canvas designs. In the existing market, these products can be positioned as creative outlets for individuals looking to express their artistic talents or engage in relaxing, hands-on activities. The brand can emphasize the therapeutic and educational aspects of, appealing to both hobbyists and those seeking new skills. Highlighting the uniqueness and quality of the materials or designs can also differentiate the brand from competitors.

Target Customers

The ideal customer profile for this product includes:

• Art Enthusiasts: Individuals who have a passion for creating art and are always on the lookout for new materials and techniques.
• DIY Hobbyists: People who enjoy crafting and making things by hand, often seeking inspiration and new projects to undertake.
• Educators and Parents: Teachers and parents looking for creative activities for children that are both fun and educational.
• Home Decorators: Individuals interested in personalizing their living spaces with unique, handmade items.

Potential Influencer Matches

• Art and Craft Influencers: These influencers specialize in creating and sharing content related to arts and crafts. They can effectively reach art enthusiasts and DIY hobbyists by showcasing the product in tutorials or project ideas.

• DIY and Lifestyle Bloggers: Influencers who focus on DIY projects and lifestyle content can introduce the product to a broader audience, including home decorators and those interested in personal development through creative activities.

• Educational Content Creators: Influencers who create educational content for children or adults can highlight the product's potential as a learning tool, appealing to educators and parents.

Content Creation Ideas

• Tutorial Videos: Create step-by-step video guides on how to use the products in various projects, from simple crafts to more complex designs.

• Before and After Transformations: Showcase the transformation of a space or object using the products, appealing to home decorators and DIY enthusiasts.

• User-Generated Content Campaigns: Encourage customers to share their creations using a specific hashtag, fostering a community and generating authentic content.

• Collaborative Projects: Partner with influencers to create unique, limited-edition designs or projects that can be shared with their audience, increasing brand visibility and engagement.