Content creators in the property and home niche, aged 25-45, active on Instagram/YouTube/Pinterest, focusing on home improvement, real estate, or interior design.

Product Positioning

The focus is on property and home, which suggests a market related to real estate, interior design, home improvement, or lifestyle. The brand can be positioned as a source of inspiration and expertise in creating beautiful and functional living spaces. Highlighting unique selling points such as innovative design solutions, sustainable materials, or cost-effective renovation tips can differentiate the brand in a competitive market.

Target Customers

The ideal customer profile includes homeowners, renters, or potential buyers interested in enhancing their living spaces. They may be individuals or families looking for inspiration, practical advice, or products to improve their homes. Examples include:

• Young professionals seeking modern and stylish home decor
• Families interested in functional and child-friendly design solutions
• Eco-conscious individuals looking for sustainable home improvement options

Potential Influencer Matches

• Interior Designers: Professionals who can provide expert advice and showcase the brand's products or services in real-life settings.
• Home Renovation Enthusiasts: Influencers who document their renovation journeys and can demonstrate the brand's offerings in action.
• Lifestyle Bloggers: Creators who focus on home and living, offering tips and inspiration to their audience.
• DIY Experts: Influencers who specialize in do-it-yourself projects, appealing to budget-conscious customers.

Each type of influencer can reach the target customers by sharing relatable content, offering practical advice, and showcasing the brand's products or services in authentic and engaging ways.

Content Creation Ideas

• Before and After Transformations: Showcase dramatic changes in living spaces using the brand's products or services.
• DIY Tutorials: Step-by-step guides for home improvement projects that incorporate the brand's offerings.
• Home Tours: Virtual tours of beautifully designed spaces, highlighting the brand's influence.
• Sustainable Living Tips: Content focused on eco-friendly home solutions and products.
• Seasonal Decor Ideas: Inspiration for updating home decor according to different seasons or holidays.

These content ideas align with the brand's focus on property and home, offering value to the audience and encouraging engagement.