Micro influencers in the art, food, or lifestyle sectors, preferably with a passion for creativity and personal storytelling.

Product Positioning

To effectively position your brand or service in the market, consider leveraging your unique combination of skills as an OL supervisor, barista, and tattoo artist. This multifaceted background allows you to create a brand narrative that resonates with diverse audiences.

For example, if you are promoting a product related to coffee or lifestyle, you can emphasize the artisanal aspect of your café experience. If your focus is on tattoo artistry, highlight the personal stories behind each tattoo, connecting with customers on an emotional level.

Fresh angles could include promoting sustainable practices in your café or showcasing the artistry and craftsmanship involved in tattooing, appealing to consumers who value authenticity and creativity.

Target Customers

The ideal customer profile will vary based on the specific product or service you are promoting. Here are a few illustrative examples:

• Coffee Enthusiasts: Individuals aged 18-35 who appreciate specialty coffee and are interested in café culture. They are likely to follow influencers who share brewing techniques, café reviews, and lifestyle content related to coffee.

• Tattoo Aficionados: People aged 20-40 who are passionate about body art and self-expression. They seek inspiration from tattoo artists and influencers who showcase unique designs and personal stories behind tattoos.

• Lifestyle Seekers: Consumers who are interested in holistic living, including wellness, art, and community. They are drawn to influencers who document their daily lives, share personal experiences, and promote a balanced lifestyle.

Potential Influencer Matches

To effectively reach your target customers, consider collaborating with the following types of influencers:

• Micro-Influencers: Influencers with a following between 1,000 and 100,000 who have a strong connection with their audience. They often have higher engagement rates and can create authentic content that resonates with niche markets.

• Local Influencers: Influencers who focus on a specific geographic area. They can help promote your café or tattoo services to a local audience, driving foot traffic and community engagement.

• Lifestyle Influencers: Influencers who cover a broad range of topics, including food, art, and personal experiences. They can help position your brand within a lifestyle context, appealing to a wider audience.

Content Creation Ideas

To create engaging content that aligns with your brand, consider the following topics and ideas:

• Behind-the-Scenes Content: Share the process of making coffee or creating tattoos, showcasing the artistry and skill involved. This can include time-lapse videos or step-by-step guides.

• Customer Stories: Feature testimonials or stories from customers who have had meaningful experiences at your café or with your tattoos. This builds community and trust.

• Collaborative Projects: Partner with other local artists or businesses to create unique offerings, such as limited-edition coffee blends or tattoo designs. Document the collaboration process to engage your audience.

• Interactive Content: Host Q&A sessions or live demonstrations on social media, allowing followers to ask questions about coffee brewing techniques or tattoo care.

• Themed Content Series: Create a series focused on different aspects of your professions, such as "Coffee of the Week" or "Tattoo Design Inspirations," to keep your audience engaged over time.

By focusing on these strategies, you can effectively position your brand, connect with your target audience, and create compelling content that resonates with potential customers.