Sharing the info as required. Could you please provide information on the following: Campaign Objectives: What are the main goals you want to achieve with this influencer campaign (e.g., brand awareness, lead generation, sales, education, etc.)? Awareness and Education with Lead Gen Target Audience: Who is the primary audience for this campaign? Please share any specific demographic, geographic, or behavioral details. HNIs, Retail Investors- empowered homemakers, working women, mid and senior level corporate salaried, institutional investors, CEOs, Entrepreneur. Demography Age- 25 to 50 years, Geography– Urban ( all metros with focus in Delhi, Maharashtra, MP, UP, Karnataka, TN, AP, Gujarat, Rajasthan and others Eastern India), Behaviours- Risk Takers, Early Adoptors, Influencers, Opinion Leaders, Thought Leaders. Key Messages: What core messages or themes do you want to convey about your solar products or services? Vikram Solar IPO is getting listed, the renewable energy sector, high performance, high efficiency products, Indian Manufacturer, and MD(founder) profile through podcasts and webinars Preferred Influencer Criteria: Do you have specific criteria for the influencers (e.g., follower count, engagement rate, niche, platform preference)? Investment news, business news, tech updates, renewable & sustainable products for consumers | Followers 20K & above, Engagement 2K and above, platforms- YT and Insta and LInkedIn Budget and Deliverables: What is the approximate budget allocated for this campaign, and what type of content deliverables are you expecting (e.g., Instagram posts, YouTube videos, stories, etc.)? 5-10Lakhs Timeline and Milestones: Are there specific dates or timelines we need to be aware of for the campaign launch or key milestones? 2nd week of Nov to Jan 2025 Competitor Insights: Are there any competitors or similar brands whose influencer campaigns you admire or would like to differentiate from? Waree, Gautam Power, Tata Power, Adani Solar Power, Renew Energy, etc Content Guidelines and Compliance: Do you have any brand guidelines, content restrictions, or compliance requirements we should be aware of? As per SEBI – will be vetted by us. Influencers to be from India only
Investment news, business news, tech updates, renewable products influencers with 20K+ followers and 2K+ engagement on YouTube, Instagram, and LinkedIn.
Badania i analizy
Product Positioning
The brand is positioned in the renewable energy sector, focusing on high-performance and high-efficiency solar products. The campaign aims to highlight the Vikram Solar IPO listing, emphasizing its status as an Indian manufacturer. The messaging should leverage the founder's profile through engaging formats like podcasts and webinars. This positions the brand as a leader in innovation and sustainability within the Indian market, appealing to environmentally conscious investors and consumers.
Target Customers
The ideal customer profile includes:
- HNIs and Retail Investors: Individuals with a high net worth or those actively investing in the market, interested in sustainable and innovative investment opportunities.
- Empowered Homemakers and Working Women: Women who are decision-makers in their households or workplaces, likely to be interested in sustainable energy solutions.
- Mid and Senior-Level Corporate Salaried Individuals: Professionals who are risk-takers and early adopters, looking for investment opportunities in emerging sectors.
- Institutional Investors, CEOs, and Entrepreneurs: Business leaders and decision-makers who influence market trends and are interested in the growth potential of renewable energy.
Illustrative Examples
- A 35-year-old female entrepreneur in Delhi, interested in sustainable business practices.
- A 45-year-old corporate executive in Mumbai, looking for innovative investment opportunities.
- A 30-year-old homemaker in Bangalore, passionate about eco-friendly products.
Potential Influencer Matches
- Investment and Business News Influencers: These influencers can effectively reach HNIs and retail investors by discussing the financial aspects and growth potential of the Vikram Solar IPO.
- Tech and Renewable Energy Influencers: They can engage with early adopters and thought leaders by highlighting the technological advancements and sustainability of the products.
- Lifestyle Influencers with a Focus on Sustainability: They can connect with empowered homemakers and working women by showcasing the practical benefits of solar products in everyday life.
The influencers should have a follower count of 20K and above, with an engagement rate of 2K and above, primarily active on YouTube, Instagram, and LinkedIn.
Content Creation Ideas
- Podcasts and Webinars: Featuring the founder's journey and insights into the renewable energy sector, appealing to business and tech-savvy audiences.
- Investment Insights Videos: Explaining the benefits and potential returns of investing in the Vikram Solar IPO, targeting financial influencers' audiences.
- Sustainability Challenges: Encouraging influencers to showcase how they incorporate solar products into their daily lives, engaging lifestyle audiences.
- Behind-the-Scenes Content: Providing a glimpse into the manufacturing process and the brand's commitment to sustainability, appealing to environmentally conscious consumers.
These content ideas align with the brand's messaging and have the potential to resonate with the target audience, driving engagement and awareness.
Wyselekcjonowana lista influencerów - wyszukiwanie
