Influencers aged 18-35, male or female, active on Instagram, TikTok, and YouTube, involved in fashion, streetwear, social activism, and lifestyle niches.

Product Positioning

The brand is a street style hoodie clothing brand with a mission to donate profits to end homelessness. This positions the brand as both a fashion-forward and socially responsible entity. The unique selling proposition (USP) is the combination of trendy streetwear and a charitable cause, which can appeal to consumers who are conscious about social issues and want their purchases to make a positive impact.

Target Customers

The ideal customer profile includes:

• Young Adults (18-35 years old): This demographic is typically more engaged with street style fashion and is also more likely to support brands with a social mission.
• Socially Conscious Consumers: Individuals who prioritize ethical consumption and are motivated by the brand's mission to end homelessness.
• Urban Dwellers: People living in cities where street style is more prevalent and who are more likely to encounter homelessness, making the cause more relatable.

Illustrative Examples

1. College Students: Young adults who are fashion-conscious and socially aware.
2. Young Professionals: Individuals who have disposable income and are looking to support meaningful causes.
3. Streetwear Enthusiasts: People who follow street style trends and are active on social media platforms like Instagram and TikTok.

Potential Influencer Matches

Micro-Influencers (10k-50k followers)

• Streetwear Enthusiasts: Influencers who focus on street style fashion and have a dedicated following interested in the latest trends.
• Social Activists: Influencers who are vocal about social issues, particularly homelessness, and can authentically promote the brand's mission.

Macro-Influencers (100k-1M followers)

• Fashion Bloggers: Influencers who cover a wide range of fashion topics and can introduce the brand to a larger audience.
• Lifestyle Influencers: Those who focus on a holistic lifestyle, including fashion, social issues, and personal development.

Celebrity Influencers (1M+ followers)

• Musicians and Artists: Celebrities who have a strong influence on street style trends and can bring significant attention to the brand and its mission.
• Actors and Actresses: Public figures who are known for their philanthropic efforts and can lend credibility to the brand's cause.

Content Creation Ideas

General Ideas

• Product Showcases: High-quality images and videos of influencers wearing the hoodies in various urban settings.
• Behind-the-Scenes: Content that shows the production process and highlights the brand's commitment to ethical manufacturing.
• Customer Testimonials: Stories from customers who support the brand's mission and have personal experiences related to homelessness.

Creative Ideas

• Street Style Challenges: Encourage followers to share their street style looks featuring the brand's hoodies, with a hashtag campaign to increase visibility.
• Impact Stories: Share stories of how the profits are being used to combat homelessness, including interviews with beneficiaries.
• Collaborative Giveaways: Partner with influencers to host giveaways that require participants to follow the brand and share a post about homelessness awareness.

By leveraging these strategies, the brand can effectively reach its target audience and amplify its mission to end homelessness through impactful influencer marketing.