Male and female influencers, aged 18-35, active on Instagram, TikTok, and YouTube, with a focus on fashion, lifestyle, and travel content.

Product Positioning

Sunglasses are a versatile accessory that can be positioned in various ways depending on the brand's unique selling points. They can be marketed as a fashion statement, a functional item for eye protection, or a combination of both. For a new brand, emphasizing high-quality materials, UV protection, and stylish designs can help differentiate it in a crowded market. Collaborating with influencers who can showcase the product's style and functionality will be key.

Target Customers

The ideal customer profile for sunglasses typically includes:

• Fashion Enthusiasts: Individuals who follow the latest trends and are always looking for stylish accessories to complement their outfits.
• Outdoor Enthusiasts: People who spend a lot of time outdoors and need reliable eye protection from the sun.
• Young Professionals: Young adults who want to look fashionable while commuting or during leisure activities.

Illustrative examples:

• A 25-year-old fashion blogger who frequently posts about the latest trends.
• A 30-year-old outdoor adventurer who shares their hiking and travel experiences.
• A 28-year-old urban professional who values both style and functionality in their accessories.

Potential Influencer Matches

• Fashion Influencers: These influencers can showcase how the sunglasses complement various outfits and elevate one's style. They often have a strong following among fashion enthusiasts.
• Lifestyle Influencers: Influencers who share their daily lives, including outdoor activities, can highlight the practical benefits of the sunglasses, such as UV protection and comfort.
• Micro-Influencers: Individuals with a smaller but highly engaged following can create authentic content that resonates well with their audience. They can provide detailed reviews and personal stories about using the sunglasses.

Content Creation Ideas

• Outfit of the Day (OOTD) Posts: Influencers can create posts featuring the sunglasses as part of their daily outfits, showing how versatile and stylish they are.
• Outdoor Adventure Vlogs: Videos documenting outdoor activities like hiking, beach trips, or city tours, emphasizing the importance of eye protection and the comfort of the sunglasses.
• Unboxing and Review Videos: Detailed unboxing and review videos where influencers discuss the quality, design, and functionality of the sunglasses.
• Seasonal Lookbooks: Collaborate with influencers to create seasonal lookbooks that feature the sunglasses as a must-have accessory for different times of the year.
• User-Generated Content Campaigns: Encourage customers to share their own photos and experiences with the sunglasses, creating a sense of community and authenticity around the brand.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that highlights the unique features of their sunglasses.