KOL/KOC Việt Nam trên TikTok với nội dung chăm sóc da, có lượng người theo dõi từ 100.000 đến 500.000.

Product Positioning

The product in question is likely a skincare product, given the focus on influencers with skincare content. In the Vietnamese market, skincare products can be positioned by emphasizing natural ingredients, effectiveness, and suitability for various skin types. Highlighting unique selling points such as innovative formulas or eco-friendly packaging can also help differentiate the product. Leveraging local beauty trends and cultural preferences can further enhance market fit.

Target Customers

The ideal customer profile for this skincare product would include:

• Young Adults (18-35 years old): This demographic is typically more engaged with social media platforms like TikTok and is interested in skincare routines and products.
• Beauty Enthusiasts: Individuals who actively seek out new skincare products and trends, often looking for recommendations from trusted sources.
• Health-Conscious Consumers: Those who prefer products with natural ingredients and are concerned about the environmental impact of their purchases.

Examples of target customers might include a 25-year-old woman living in Ho Chi Minh City who follows beauty trends on TikTok, or a 30-year-old man interested in maintaining healthy skin and looking for product recommendations online.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Micro-Influencers (100,000 - 500,000 followers): These influencers often have a more engaged audience and can provide authentic reviews and recommendations. They are ideal for building trust and credibility.
• Beauty and Skincare Enthusiasts: Influencers who specialize in skincare routines, product reviews, and beauty tips. Their audience is likely to be interested in trying new skincare products.
• Lifestyle Influencers: Those who incorporate skincare into their broader lifestyle content, appealing to followers interested in overall wellness and self-care.

Content Creation Ideas

To maximize engagement and reach, consider the following content ideas:

• Skincare Routine Videos: Influencers can showcase how the product fits into their daily skincare routine, highlighting its benefits and unique features.
• Before and After Transformations: Visual content demonstrating the product's effectiveness over time can be compelling and persuasive.
• Ingredient Spotlights: Educational content focusing on the benefits of specific ingredients in the product can attract health-conscious consumers.
• Challenges or Hashtags: Create a branded challenge or hashtag that encourages users to share their experiences with the product, increasing visibility and user-generated content.

By aligning with these strategies, the marketing campaign can effectively engage the target audience and enhance brand awareness in the Vietnamese market.