Female influencers who are fashion enthusiasts, regularly attend or follow fashion weeks, and are active on Instagram, TikTok, and YouTube. They should create content focused on fashion, particularly shoes, and have an engaged following of women interested in fashion trends.

Product Positioning

The product in question is shoes targeted at women, particularly those interested in fashion weeks. This suggests a focus on high-fashion, trendy, and possibly luxury footwear. The brand can position itself as a go-to choice for fashion-forward women who want to stay ahead of trends and make a statement with their footwear. Emphasizing quality, design, and exclusivity can help the brand stand out in the competitive market.

Target Customers

The ideal customer profile includes:

• Fashion Enthusiasts: Women who follow fashion weeks, trends, and are active on social media platforms like Instagram and TikTok.
• Professionals in Fashion Industry: Stylists, fashion bloggers, and influencers who attend fashion events and need stylish footwear.
• Young Urban Women: Women aged 18-35 living in urban areas who are interested in fashion and willing to invest in high-quality, trendy shoes.

Illustrative examples:

1. A 25-year-old fashion blogger who attends fashion weeks and shares her outfits on Instagram.
2. A 30-year-old stylist working in a major city who needs fashionable shoes for her clients.
3. A 22-year-old college student who follows fashion trends and wants to make a statement with her footwear.

Potential Influencer Matches

Fashion Influencers

• Macro-Influencers: Influencers with a large following (100k-1M) who regularly attend fashion weeks and have a strong presence in the fashion community. They can provide high visibility and credibility.
• Micro-Influencers: Influencers with a smaller but highly engaged following (10k-100k) who focus on fashion and lifestyle content. They can offer more personalized and authentic endorsements.

Content Creators

• Fashion Bloggers: Bloggers who write about fashion trends, style tips, and outfit ideas. They can create detailed reviews and styling guides featuring the shoes.
• Instagram Influencers: Influencers who post high-quality photos and videos showcasing their outfits. They can create visually appealing content that highlights the shoes in various settings.
• TikTok Creators: Creators who make short, engaging videos about fashion. They can create trendy and viral content featuring the shoes, such as styling tips or unboxing videos.

Content Creation Ideas

General Ideas

• Outfit of the Day (OOTD): Influencers can showcase the shoes as part of their daily outfits, providing inspiration to their followers.
• Unboxing and First Impressions: Videos or posts where influencers unbox the shoes and share their initial thoughts on the design, quality, and comfort.
• Styling Tips: Influencers can create content on how to style the shoes with different outfits for various occasions.

Creative Ideas

• Fashion Week Diaries: Influencers attending fashion weeks can document their experiences and highlight how the shoes complement their outfits.
• Behind the Scenes: Content that gives followers a behind-the-scenes look at fashion events, with a focus on the shoes.
• Trend Challenges: TikTok creators can start a trend challenge where users create videos styling the shoes in unique ways, encouraging user-generated content and engagement.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the fashion community.