Influencers who enjoy camping, cooking, or equestrian activities, aged 25-50, located in the UK, with a focus on outdoor and eco-friendly content.

Product Positioning

The brand's wood fuel products, including wooden fuel logs and pellets, can be positioned as eco-friendly, sustainable alternatives to traditional fossil fuels. Emphasizing the natural and renewable aspects of the products can appeal to environmentally conscious consumers. Additionally, highlighting the versatility of the products for various uses—such as camping, outdoor cooking, and equestrian bedding—can attract a broader audience.

For new products, focusing on the unique selling propositions, such as the quality of the wood, the efficiency of the fuel, and the benefits of using wood over other materials, can create a strong product/market fit. Fresh angles could include promoting the products as essential for outdoor enthusiasts and those who prioritize sustainability in their lifestyle choices.

Target Customers

The ideal customer profile for these wood fuel products includes:

• Outdoor Enthusiasts: Individuals who enjoy camping, hiking, and outdoor cooking. They are likely to use wooden briquettes for campfires or portable pizza ovens.

• Home Chefs: People who own pizza ovens and are interested in enhancing their cooking experience with high-quality wood pellets for flavor and heat.

• Equestrian Owners: Horse owners who seek sustainable bedding options for their stables, valuing the absorbency and comfort of wooden pellets.

• Eco-Conscious Consumers: Individuals who prioritize sustainable living and are looking for renewable energy sources for heating and cooking.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Outdoor Lifestyle Influencers: These influencers often share content related to camping, hiking, and outdoor cooking. They can demonstrate the use of wooden briquettes in campfires or pizza ovens, showcasing the product's versatility.

• Food and Cooking Influencers: Influencers who specialize in outdoor cooking or gourmet pizza making can highlight the benefits of using wooden pellets for flavor enhancement, creating engaging recipes and cooking demonstrations.

• Equestrian Influencers: These influencers can promote the use of wooden pellets as bedding for horses, emphasizing the benefits for both the animals and the environment.

• Sustainability Advocates: Influencers focused on eco-friendly living can help position the products as sustainable alternatives, reaching an audience that values green products.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Recipe Videos: Create engaging videos showcasing unique recipes that utilize wooden pellets for cooking, such as gourmet pizzas or smoked meats.

• Camping Tips: Develop content around camping essentials, including how to use wooden briquettes for campfires, along with tips for outdoor cooking.

• Equestrian Care Guides: Produce informative articles or videos on the benefits of using wooden pellets for horse bedding, including comparisons with traditional bedding materials.

• Sustainability Stories: Share stories or testimonials from customers who have made the switch to wood fuel products, highlighting their positive experiences and environmental impact.

• DIY Projects: Offer creative DIY ideas for using wooden fuel products, such as building outdoor fire pits or crafting with leftover wood materials.

These content ideas can help create a strong online presence, engage potential customers, and encourage sharing, increasing the likelihood of going viral.