Influencers should be male or female, aged 25-45, with a focus on travel, hospitality, or real estate. They should have a strong presence on Instagram, YouTube, or TikTok.

Product Positioning

Airbnb operates in the travel and hospitality sector, focusing on unique accommodations and experiences. To effectively position the brand, it can emphasize its community-driven approach, showcasing local hosts and authentic experiences that differentiate it from traditional hotels. For new offerings, such as Airbnb Experiences, the brand can highlight the opportunity for travelers to engage with local cultures and activities, appealing to the growing demand for immersive travel experiences.

Target Customers

The ideal customer profile for Airbnb includes:

• Millennial Travelers: Young adults aged 25-35 who prioritize unique experiences over conventional lodging. They are tech-savvy and often seek budget-friendly options that offer local flavor.

• Families: Parents looking for spacious accommodations that provide a home-like environment, often with amenities like kitchens and multiple bedrooms.

• Business Travelers: Professionals seeking comfortable, convenient, and often more affordable alternatives to hotels, especially for longer stays.

• Adventure Seekers: Individuals or groups looking for unique stays in off-the-beaten-path locations, such as treehouses, yurts, or tiny homes.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Travel Bloggers/Vloggers: These influencers can showcase unique Airbnb listings and experiences through engaging content, appealing to millennial travelers and adventure seekers.

• Family Lifestyle Influencers: They can highlight family-friendly accommodations and the benefits of staying in an Airbnb, targeting parents looking for suitable travel options.

• Business Travel Experts: Influencers who specialize in business travel can promote Airbnb as a viable alternative for professionals, emphasizing comfort and convenience.

• Local Experience Curators: Influencers who focus on local culture and experiences can help promote Airbnb Experiences, attracting travelers interested in immersive activities.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• "A Day in the Life" Series: Feature local hosts sharing their daily routines and unique experiences they offer, providing an authentic glimpse into the Airbnb community.

• Travel Guides: Create content that highlights top destinations and unique Airbnb listings, including tips for travelers on how to make the most of their stay.

• User-Generated Content Campaigns: Encourage guests to share their experiences through photos and stories, creating a sense of community and authenticity.

• Themed Challenges: Launch social media challenges that encourage users to share their most unique Airbnb stays or experiences, potentially going viral through engagement.

• Behind-the-Scenes Content: Showcase the stories of hosts and their properties, emphasizing the personal touch and unique offerings that Airbnb provides.

These strategies can help enhance brand visibility and engagement, driving interest in Airbnb's offerings.