Nano influencers en Barcelona, de 25 a 55 años, que se conecten con jóvenes profesionales y expatriados uruguayos y argentinos.

Product Positioning

The product is positioned as a quality yet affordable meat option for quick home-cooked meals. It appeals to young city professionals who value convenience and quality without compromising on price. Additionally, it targets Uruguayan and Argentinean expatriates seeking authentic tastes from home and a connection to their local expat community. The brand can leverage its unique selling proposition of offering authentic, high-quality meat at an affordable price point, emphasizing convenience and cultural connection.

Target Customers

Young City Professionals

• Age Range: 25-35
• Interests: Quick and convenient home-cooked meals, quality food, affordability
• Lifestyle: Busy urban lifestyle, health-conscious, value-driven

Uruguayan & Argentinean Expatriates

• Age Range: 25-55
• Interests: Authentic cultural experiences, traditional cuisine, community connection
• Lifestyle: Seeking cultural nostalgia, community-oriented, food enthusiasts

Potential Influencer Matches

Nano Influencers in Barcelona

• Local Food Bloggers: Influencers who focus on quick and easy recipes, especially those highlighting quality ingredients at affordable prices. They can create content showcasing the product in simple, delicious meals.

• Expat Community Leaders: Influencers who are active within the Uruguayan and Argentinean communities in Barcelona. They can share personal stories and recipes that resonate with expatriates, emphasizing the authentic taste of home.

• Lifestyle Influencers: Young professionals who share their urban lifestyle, including meal prep and cooking tips. They can highlight the convenience and quality of the product in their daily routines.

Content Creation Ideas

• Recipe Videos: Short, engaging videos demonstrating quick and easy recipes using the product. These can be tailored to both target audiences, with variations for traditional Uruguayan and Argentinean dishes.

• Cultural Stories: Content that shares personal stories or experiences related to the product, such as family traditions or cultural celebrations, to create an emotional connection with the audience.

• Community Events: Organize or participate in local events that bring together the expat community, featuring the product as a key ingredient in traditional dishes.

• Social Media Challenges: Create a challenge encouraging followers to share their own quick meal recipes using the product, with a focus on creativity and authenticity.