Breve
Influencers in the United States who have less than 5,000 followers and high audience engagement rates. They do content focusing on beauty and lifestyle, with an authentical playful feel to the content and also with an aesthetic clean theme
Young adult female influencers in the United States with less than 5,000 followers, focusing on beauty and lifestyle content. They should have high engagement rates and create visually appealing, playful, and authentic content.
Pesquisa, Informação & Análise
The user's query focuses on finding influencers in the beauty and lifestyle sectors who have a playful yet clean aesthetic. This suggests that the product or service being promoted is likely related to beauty, skincare, fashion, or lifestyle enhancements. The brand can be positioned as a fun, approachable, and aesthetically pleasing option within the beauty and lifestyle market. Emphasizing authenticity and high engagement rates will help the brand stand out in a crowded market, appealing to consumers who value genuine recommendations and visually appealing content.
The ideal customer profile for this campaign would be:
- Age Group: Primarily 18-34 years old
- Gender: Predominantly female
- Interests: Beauty, skincare, fashion, lifestyle, and social media trends
- Behavior: Active on social media platforms, particularly Instagram and TikTok, and values authentic, relatable content
- Income Level: Middle to upper-middle class, with disposable income for beauty and lifestyle products
Illustrative Examples
- Young Professionals: Women in their mid-20s who are building their careers and are interested in maintaining a polished appearance.
- College Students: Young women who are exploring beauty and lifestyle trends and are active on social media.
- Stay-at-Home Moms: Women who have a keen interest in beauty and lifestyle products and enjoy sharing their experiences online.
Micro-Influencers
- Profile: Influencers with 1,000 to 5,000 followers
- Engagement: High engagement rates, often due to a more personal connection with their audience
- Content Style: Authentic, playful, and aesthetically clean
- Platforms: Primarily Instagram and TikTok
Nano-Influencers
- Profile: Influencers with fewer than 1,000 followers
- Engagement: Extremely high engagement rates due to close-knit follower communities
- Content Style: Highly authentic and relatable, often featuring day-to-day life and personal recommendations
- Platforms: Instagram Stories, TikTok
General Ideas
- Product Reviews: Honest and detailed reviews of the beauty and lifestyle products, highlighting unique features and benefits.
- Tutorials: Step-by-step guides on how to use the products, including makeup tutorials, skincare routines, and fashion styling tips.
- Before and After: Transformation posts showing the effectiveness of the products.
Creative Ideas
- Challenges: Create fun and engaging challenges that encourage followers to participate and share their results, such as a "7-Day Skincare Challenge."
- Behind-the-Scenes: Share behind-the-scenes content of the influencer's daily routine, incorporating the products naturally.
- Collaborations: Partner with other micro or nano-influencers for joint content, such as "Get Ready With Me" videos or themed photoshoots.
By focusing on these elements, the brand can effectively leverage the power of micro and nano-influencers to reach a highly engaged and targeted audience, driving both awareness and conversions.
Lista de Correspondência de Influenciadores
Critérios de correspondência do influenciador
Extraído do Briefing da Campanha e Análise de Mercado
- Mercado-Alvo
- Beauty and lifestyle nano-influencers
- Objetivos da Campanha
- Looking for beauty and lifestyle influencers in the United States with less than 5,000 followers and high engagement rates. Ideal influencers should create authentic, playful content with a clean aesthetic. Preferred platforms include Instagram, TikTok, and YouTube.
- Persona do Influenciador
- Young adult female influencers in the United States with less than 5,000 followers, focusing on beauty and lifestyle content. They should have high engagement rates and create visually appealing, playful, and authentic content.
- Temas de Conteúdo
- #beautyblogger #lifestylevlog #cleanbeauty
- Plataforma
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41+Candidatos com Pesquisa Rápida
Filtros
#1.Our Beauty World 💄
@Our Beauty World 💄
🧪 Products For Real Results
💯 Satisfaction Guaranteed
✨ Join us on a journey of self-expression and confidence!
Followers:
35.1K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
9625
Location:
Brazil
Adequado para"Beauty and lifestyle nano-influencers"
This influencer's content focuses on beauty and self-expression, which aligns with the brand's focus on beauty and lifestyle. However, their follower count exceeds the specified limit of 5,000, making them an unsuitable fit. The content style is appealing but does not fully capture the playful and clean aesthetic desired by the brand.
#2.Лада Клюева 🩰🌷
@Лада Клюева 🩰🌷
Я про вдохновление, любовь к себе и уход
Russia / Moscow / Sechenov-PreUni
💌 Реклама: @pr_charmfate
⠀
Followers:
669.3K|
Macro Influencer
Engagement Rate:
2.8%
Avg. View:
417623
Location:
Adequado para"Beauty and lifestyle nano-influencers"
This influencer's content focuses on skincare and beauty, which aligns with the brand's requirements. However, their follower count exceeds the specified limit of 5,000, disqualifying them from consideration. The content style is engaging but may not fully capture the playful and clean aesthetic desired by the brand.
#3.Amelie
@Amelie
🏄♀️ugc content creator
🌞Sydney, Australia
💌ameliefarquhar1@icloud.com
🤿lifestyle acc
👙dm for brand collab/ UGC
🌴use code AMELIE93 @evryjewels
Followers:
7.2K|
Micro Influencer
Engagement Rate:
1.5%
Avg. View:
1640
Location:
Australia
Adequado para"Beauty and lifestyle nano-influencers"
This influencer's content is centered around lifestyle and UGC, which aligns with the brand's focus. However, their follower count exceeds the specified limit of 5,000, making them an unsuitable candidate. The content style is engaging but may not fully embody the playful and clean aesthetic desired by the brand.
#4.Nikki Rodri
@Nikki Rodri
life + fashion + beauty + music
💌 collabs/pr: thenikkirodri@gmail.com
📍 new york city 🤍 50K on TikTok
💭 shop, tiktok & more 👇🏻
Followers:
29.2K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
12686
Location:
United States
Adequado para"Beauty and lifestyle nano-influencers"
This influencer's content focuses on beauty and lifestyle, which aligns well with the brand's requirements. However, their follower count exceeds the specified limit of 5,000, making them an unsuitable candidate. The content style is engaging but may not fully capture the playful and clean aesthetic desired by the brand.
#5.𝓓𝓪𝓻𝓵𝓲𝓷 | NYC MUA| Content Creator|
@𝓓𝓪𝓻𝓵𝓲𝓷 | NYC MUA| Content Creator|
🗽| NYC MUA| Beauty Content Creator|
🌷| Makeup, Skin & Hair Care Tips|
💌xoxodarlinx3@gmail.com
🇩🇴Tiktok @xo.xo.darlin (89k)
Free Palestine 🇵🇸
Followers:
48.2K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
3527
Location:
United States
Adequado para"Beauty and lifestyle nano-influencers"
This influencer focuses on beauty content creation, which aligns with the brand's focus on beauty and lifestyle. However, their follower count exceeds the specified limit of 5,000, making them an unsuitable fit. The content style is engaging but may not fully capture the playful and clean aesthetic desired by the brand.
#6.Dr. Tuba M | UGC 💓
@Dr. Tuba M | UGC 💓
✨ I can make anything look aesthetic 😉
🌷 Beauty & lifestyle ⚡️
For UGC / business - DM 💌 // collabwithgol@gmail.com
Followers:
17.0K|
Micro Influencer
Engagement Rate:
2.7%
Avg. View:
18576
Location:
India
Adequado para"Beauty and lifestyle nano-influencers"
This influencer's content focuses on beauty and lifestyle, which aligns with the brand's requirements. However, their follower count exceeds the specified limit of 5,000, making them an unsuitable candidate. The content style is engaging but may not fully capture the playful and clean aesthetic desired by the brand.