Berlin-based male or masculine-presenting influencers, including drag queens, trans, and non-binary individuals, into fashion and comfortable showing skin.

Product Positioning

The brand is a gay clubwear brand, which suggests a focus on bold, expressive, and possibly avant-garde fashion that caters to the LGBTQ+ community. The product can be positioned as a niche offering that celebrates diversity, inclusivity, and self-expression. In the existing market, it can stand out by emphasizing its commitment to representing a wide spectrum of masculine identities, including men, drag queens, trans, and non-binary individuals. The brand can leverage the vibrant and eclectic fashion scene in Berlin to establish itself as a trendsetter in clubwear.

Target Customers

The ideal customer profile includes individuals who are part of or allies to the LGBTQ+ community, particularly those who enjoy nightlife and club culture. They are likely to be fashion-forward, open-minded, and appreciate unique and daring styles. Examples of target customers include:

• Young professionals in Berlin who frequent clubs and events
• Fashion enthusiasts who follow LGBTQ+ influencers and trends
• Individuals who identify as part of the LGBTQ+ community and seek clothing that reflects their identity

Potential Influencer Matches

To effectively reach the target customers, the brand should collaborate with influencers who embody the brand's values and aesthetic. Suitable types of influencers include:

• LGBTQ+ fashion influencers based in Berlin who have a strong presence in the club scene
• Drag queens and performers who are known for their bold and creative fashion choices
• Trans and non-binary influencers who advocate for inclusivity and diversity in fashion

These influencers can authentically connect with the target audience and showcase the brand's products in a way that resonates with their followers.

Content Creation Ideas

To create engaging and viral content, consider the following ideas:

• Behind-the-Scenes Videos: Showcase the making of the clubwear collection, featuring interviews with designers and models, including drag queens and non-binary individuals.

• Fashion Challenges: Collaborate with influencers to create fashion challenges that encourage followers to style the brand's pieces in unique ways, with a focus on self-expression and creativity.

• Clubwear Lookbooks: Produce visually striking lookbooks or video content that highlight the versatility and boldness of the clubwear, set against iconic Berlin backdrops.

• Live Fashion Shows: Host live-streamed fashion shows or events in popular Berlin clubs, featuring performances by drag queens and other entertainers, to create buzz and excitement around the brand.

These content ideas align with the brand's identity and have the potential to capture the attention of the target audience, driving engagement and brand awareness.