Black influencers based in Orlando, Florida with a follower count exceeding 15k. They should have a strong engagement rate and be active on platforms like Instagram, TikTok, or YouTube.

Product Positioning

The user's query does not specify a particular product or service. However, given the focus on finding Black influencers in Orlando, Florida, with over 15k followers, we can infer that the campaign might be targeting a local or regional market with a diverse audience. The product or service could be positioned to appeal to the African American community in Orlando, leveraging the influencers' local presence and cultural relevance.

Target Customers

Based on the inferred positioning, the ideal customer profile would likely include:

• Demographics: African American individuals, aged 18-35, living in or around Orlando, Florida.
• Interests: Depending on the product or service, interests could range from fashion, beauty, and lifestyle to food, travel, and local events.
• Behavior: Active on social media platforms, particularly Instagram, where they follow local influencers and engage with content related to their community and interests.

Illustrative examples of target customers:

1. A 25-year-old African American woman interested in beauty and fashion, following local influencers for style inspiration and product recommendations.
2. A 30-year-old African American man who enjoys exploring local food spots and events, looking for recommendations from trusted local voices.
3. A 22-year-old college student who follows lifestyle influencers for tips on living in Orlando and staying connected with the local culture.

Potential Influencer Matches

Given the user's requirements, the following types of influencers would be suitable for promoting the product or service:

1. Fashion and Beauty Influencers: These influencers can showcase products through tutorials, reviews, and styling tips, appealing to followers interested in beauty and fashion.
2. Lifestyle Influencers: They can create content around daily life, local events, and personal experiences, making the product or service relatable to their audience.
3. Food and Travel Influencers: These influencers can highlight local dining spots, travel experiences, and events, integrating the product or service into their content seamlessly.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

1. Product Reviews and Tutorials: Influencers can create detailed reviews or tutorials showcasing how to use the product, highlighting its benefits and unique features.
2. Local Event Coverage: Collaborate with influencers to cover local events, integrating the product or service into their event experience and sharing it with their followers.
3. Giveaways and Contests: Organize giveaways or contests in collaboration with influencers, encouraging followers to engage with the content and share it with their network.
4. Behind-the-Scenes Content: Share behind-the-scenes content of the product development or the brand story, making it more relatable and authentic to the audience.
5. User-Generated Content Campaigns: Encourage followers to create and share their own content using the product, with influencers leading the campaign and showcasing the best entries.

By leveraging these content ideas and collaborating with the right influencers, the marketing campaign can effectively reach and engage the target audience in Orlando, Florida.