Micro-influencers based in Colorado who focus on lifestyle content, including wine, travel, and local experiences. They should have an engaged following of less than 200k.

Product Positioning

The product in question is a wine brand, which suggests a focus on lifestyle and leisure. Given that the target influencers are based in Colorado, the brand can be positioned to emphasize local culture, outdoor activities, and the unique lifestyle associated with Colorado. This positioning can highlight the wine as a perfect companion for various Colorado-specific activities such as hiking, skiing, and enjoying scenic views.

Target Customers

The ideal customer profile for this wine brand would likely include:

• Young Professionals: Individuals aged 25-40 who enjoy socializing and are looking for quality wine to complement their gatherings.
• Outdoor Enthusiasts: People who engage in outdoor activities and appreciate a good wine to relax with after a day of adventure.
• Local Residents: Colorado residents who take pride in supporting local businesses and products.
• Wine Aficionados: Those who have a keen interest in wine and are always on the lookout for new and unique brands to try.

Potential Influencer Matches

Types of Influencers

1. Lifestyle Influencers: These influencers share content about their daily lives, including food, travel, and leisure activities. They can showcase the wine in various settings, such as dinner parties, picnics, or casual get-togethers.

2. Outdoor and Adventure Influencers: Influencers who focus on outdoor activities like hiking, skiing, and camping. They can feature the wine as a perfect way to unwind after a day of adventure.

3. Food and Beverage Influencers: These influencers specialize in culinary content and can create pairings with the wine, showcasing it alongside gourmet meals or local Colorado cuisine.

4. Local Influencers: Influencers who have a strong following within Colorado and emphasize local culture and businesses. They can promote the wine as a local favorite, appealing to the community's sense of pride.

Influencer Requirements

• Follower Count: Less than 200k followers to ensure a more engaged and niche audience.
• Engagement Rate: High engagement rates to ensure that their followers are actively interacting with their content.
• Authenticity: Influencers who genuinely enjoy wine and can authentically incorporate it into their content.

Content Creation Ideas

General Ideas

• Wine and Dine: Influencers can create content around pairing the wine with different meals, showcasing its versatility.
• Outdoor Picnics: Featuring the wine in outdoor picnic settings, highlighting the beautiful Colorado scenery.
• Local Events: Promoting the wine at local events or gatherings, emphasizing its local roots.

Creative Ideas

• Wine Tasting Adventures: Influencers can take their followers on a virtual wine tasting tour, exploring different flavors and notes of the wine.
• Seasonal Themes: Creating content around seasonal activities, such as enjoying the wine by a cozy fireplace in winter or at a summer barbecue.
• Behind the Scenes: Sharing behind-the-scenes content of the wine-making process, giving followers an inside look at the brand's story and craftsmanship.

By leveraging these strategies, the wine brand can effectively reach its target audience and create engaging, authentic content that resonates with potential customers.