Fashion-focused individuals residing in Aarhus, Denmark, with an established online presence. They should have a genuine interest in fashion and be able to create engaging content relevant to the local audience. Ideally, they should align with the brand's aesthetic and values.

Product Positioning

To effectively position a fashion brand in Aarhus, Denmark, consider these angles:

• Sustainable & Ethical: Highlight eco-friendly materials, ethical production practices, and fair labor standards. This resonates with the growing consumer awareness of environmental and social issues.
• Scandinavian Design: Emphasize minimalist aesthetics, functionality, and high-quality materials. This aligns with the region's design heritage and appeals to consumers seeking timeless pieces.
• Local Craftsmanship: Partner with local artisans and workshops to create unique, handcrafted items. This supports the local economy and offers consumers exclusive products with a story.
• Urban & Contemporary: Focus on trendy, streetwear-inspired styles that reflect the city's vibrant youth culture. This caters to fashion-forward individuals seeking to express their individuality.

Target Customers

Based on these positioning strategies, here are some ideal customer profiles:

• The Eco-Conscious Consumer: Values sustainability, ethical production, and natural materials. They are willing to invest in high-quality, long-lasting pieces that align with their values. Example: A 30-year-old architect who prioritizes eco-friendly brands and minimalist design.
• The Scandinavian Minimalist: Appreciates clean lines, functional design, and timeless elegance. They seek versatile pieces that can be easily incorporated into their existing wardrobe. Example: A 45-year-old marketing manager who prefers neutral colors and classic silhouettes.
• The Local Patriot: Supports local businesses and values craftsmanship. They are interested in unique, handcrafted items with a story. Example: A 50-year-old art gallery owner who collects locally made clothing and accessories.
• The Urban Trendsetter: Enjoys experimenting with new styles and expressing their individuality through fashion. They are influenced by social media and seek trendy, streetwear-inspired pieces. Example: A 22-year-old student who follows fashion bloggers and attends local events.

Potential Influencer Matches

• Sustainability Advocates: Influencers who promote eco-friendly brands and sustainable living. They can reach the eco-conscious consumer by showcasing the brand's commitment to environmental and social responsibility.
• Minimalist Fashion Bloggers: Influencers who focus on Scandinavian design and minimalist aesthetics. They can reach the Scandinavian minimalist by creating stylish outfits and showcasing the brand's versatility.
• Local Artisans & Designers: Influencers who are involved in local craftsmanship and design. They can reach the local patriot by sharing the brand's story and highlighting its connection to the community.
• Streetwear Enthusiasts: Influencers who are passionate about streetwear and urban fashion. They can reach the urban trendsetter by creating edgy looks and showcasing the brand's trendsetting styles.

To refine the user's query, it's important to specify the desired follower count, engagement rate, and content style of the influencers. For example, "micro-influencers (5,000-20,000 followers) with a high engagement rate (5%+) who create authentic and relatable content."

Content Creation Ideas

• General Ideas:

  • "How to Style [Brand Name] Pieces for Everyday Life"
  • "A Day in Aarhus with [Brand Name]"
  • "[Brand Name]'s Guide to Sustainable Fashion"
  • "Behind the Scenes at [Brand Name]'s Workshop"
  • Collaborate with local photographers for visually stunning lookbooks showcasing the brand's latest collection in iconic Aarhus locations.

• Creative Ideas:

  • Host a sustainable fashion swap event in collaboration with influencers, encouraging consumers to recycle and upcycle their clothing.
  • Create a series of short videos showcasing the craftsmanship and artistry behind the brand's products.
  • Partner with local artists to create limited-edition designs that reflect the city's unique culture.
  • Launch a social media campaign encouraging consumers to share their personal style using #[BrandName] and #[AarhusFashion].