Female influencers based in Germany who focus on fashion, fitness, or body positivity content.

Product Positioning

The product in question is shapewear, which is designed to enhance the body's shape and provide a smoother silhouette. In the existing market, shapewear is often positioned as a confidence-boosting garment that can be worn under various types of clothing, from everyday outfits to special occasion dresses. The brand can position its shapewear as a high-quality, comfortable, and effective solution for women looking to enhance their natural curves and feel more confident in their appearance.

Target Customers

The ideal customer profile for shapewear includes women who are conscious about their body image and are looking for ways to enhance their appearance. These customers are likely to be fashion-forward, value comfort and quality, and are interested in products that can help them look and feel their best. Examples of target customers include:

• Women aged 25-45 who are active on social media and follow fashion and beauty trends
• Women who attend events or have special occasions and want to look their best
• Women who are looking for everyday solutions to enhance their body shape and boost their confidence

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable for promoting the shapewear:

Fashion Influencers

Fashion influencers who focus on styling tips, outfit ideas, and fashion hauls can showcase how the shapewear can be seamlessly integrated into various outfits. They can demonstrate the before-and-after effects of wearing the shapewear, highlighting its benefits.

Body Positivity Influencers

Influencers who promote body positivity and self-love can emphasize the confidence-boosting aspects of the shapewear. They can share personal stories and experiences, making the product relatable and appealing to their followers.

Lifestyle Influencers

Lifestyle influencers who cover a range of topics, including fitness, wellness, and everyday life, can incorporate the shapewear into their content. They can show how the shapewear fits into their daily routines and enhances their overall lifestyle.

Fitness Influencers

Fitness influencers can highlight the shapewear's ability to provide support and enhance the body's shape during workouts or active lifestyles. They can create content that showcases the product's functionality and comfort during physical activities.

Content Creation Ideas

To create engaging and viral content, consider the following ideas:

Before-and-After Transformations

Influencers can create videos or photo posts showing the before-and-after effects of wearing the shapewear. This type of content is visually impactful and can quickly grab the audience's attention.

Styling Tips and Outfit Ideas

Influencers can create content that demonstrates how to style different outfits with the shapewear. They can provide tips on how to wear the shapewear under various types of clothing, from casual to formal wear.

Personal Testimonials and Reviews

Influencers can share their personal experiences with the shapewear, including how it makes them feel and the benefits they have noticed. Authentic testimonials can build trust and credibility with their audience.

Fitness and Active Lifestyle Integration

Fitness influencers can create workout videos or active lifestyle content that incorporates the shapewear. They can highlight its support and comfort during physical activities, appealing to followers who are interested in fitness and wellness.

Body Positivity and Confidence Boosting

Body positivity influencers can create content that focuses on self-love and confidence. They can share how the shapewear helps them feel more confident and comfortable in their own skin, resonating with followers who value body positivity.

By leveraging these content ideas and collaborating with the right influencers, the shapewear campaign can effectively reach and engage the target audience, driving brand awareness and product sales.