Influencers who openly discuss their experiences with ADHD, provide educational content, or offer support and resources for others with ADHD. They should be authentic, engaging, and have a genuine interest in the topic. Open to various age ranges and genders.

Product Positioning

Products or services targeting individuals with ADHD can be positioned in several ways:

• Focus on Functionality: Highlight how the product directly addresses challenges associated with ADHD, such as difficulty focusing, time management, or organization.
• Emphasize Empowerment: Frame the product as a tool that empowers individuals with ADHD to achieve their goals and live more fulfilling lives.
• Promote Understanding and Acceptance: Position the product as part of a broader conversation about ADHD, promoting understanding, acceptance, and reducing stigma.
• Community Building: Create a sense of community around the product, fostering connections and support among users with ADHD.

Target Customers

The ideal customer profile for products targeting individuals with ADHD includes:

• Young Adults (18-25): College students or recent graduates struggling with the transition to independent living and managing academic or professional responsibilities. Example: A student overwhelmed by coursework and deadlines who needs a planner designed for ADHD brains.
• Professionals (25-45): Individuals in demanding careers who need tools and strategies to improve focus, productivity, and time management. Example: A marketing manager struggling to stay organized and meet deadlines in a fast-paced environment.
• Parents of Children with ADHD (30-50): Parents seeking resources and support to help their children manage their ADHD symptoms and thrive in school and at home. Example: A parent looking for strategies to help their child focus on homework and reduce behavioral issues.
• Late-Diagnosed Adults (30+): Individuals who were diagnosed with ADHD later in life and are seeking resources to understand their condition and develop coping mechanisms. Example: An entrepreneur who recently discovered they have ADHD and is looking for tools to manage their impulsivity and improve decision-making.

Potential Influencer Matches

• ADHD Advocates: Individuals with ADHD who openly share their experiences, insights, and strategies for managing their condition. They can provide authentic testimonials and promote products that have genuinely helped them.
• Mental Health Professionals: Therapists, psychologists, or psychiatrists who specialize in ADHD. They can offer expert advice and recommendations, lending credibility to the product.
• Productivity and Organization Experts: Individuals who specialize in helping people improve their productivity, time management, and organizational skills. They can demonstrate how the product can be used to overcome challenges associated with ADHD.
• Lifestyle Influencers with ADHD: Influencers who share aspects of their daily lives while openly discussing their experiences with ADHD. This approach can normalize ADHD and integrate the product seamlessly into their content.

Content Creation Ideas

• General Ideas:
  • Educational videos explaining ADHD symptoms and challenges.
  • Product demonstrations showcasing how the product addresses specific ADHD-related issues.
  • Interviews with ADHD experts and advocates.
  • Personal stories from individuals with ADHD who have found success using the product.
  • Tips and strategies for managing ADHD symptoms in different areas of life (e.g., work, school, relationships).
• Creative Ideas:
  • "ADHD-Friendly" room makeover showcasing organizational tools and strategies.
  • A day in the life of someone with ADHD, highlighting how the product helps them navigate daily challenges.
  • Interactive quizzes and polls to engage the audience and raise awareness about ADHD.
  • Collaborations with artists or musicians with ADHD to create content that celebrates neurodiversity.
  • Behind-the-scenes look at the product development process, emphasizing the input from individuals with ADHD.