Indian influencers aged 18-35, both genders, major cities, lifestyle/travel niche, Instagram/YouTube/Twitter presence.

Product Positioning

Coliving spaces are an innovative solution for modern living, offering a blend of private and shared spaces that cater to young professionals, digital nomads, and students. In the Indian market, these spaces can be positioned as affordable, community-driven alternatives to traditional housing. Emphasizing the benefits of networking, convenience, and flexibility can attract individuals seeking a vibrant and collaborative living environment.

Target Customers

The ideal customer profile for coliving spaces in India includes:

• Young Professionals: Individuals aged 22-35 who are starting their careers and prefer flexible living arrangements.
• Digital Nomads: Remote workers who travel frequently and seek community-oriented living spaces.
• Students: University students or recent graduates looking for affordable housing options with a sense of community.

Illustrative examples include a 28-year-old software engineer relocating to a new city for work, a 25-year-old freelance graphic designer who travels often, and a 22-year-old postgraduate student seeking a dynamic living environment.

Potential Influencer Matches

• Lifestyle Influencers: These influencers can showcase the day-to-day experience of living in a coliving space, highlighting the community aspect and amenities.
• Travel Influencers: They can appeal to digital nomads by sharing the flexibility and convenience of coliving spaces as a base for their travels.
• Student Influencers: Engaging with student influencers can help reach the younger demographic, emphasizing affordability and the social benefits of coliving.

Content Creation Ideas

• Virtual Tours: Create engaging video content that takes viewers on a virtual tour of the coliving spaces, showcasing the amenities and community events.
• Resident Stories: Share testimonials and stories from current residents about their experiences and the benefits of coliving.
• Community Events: Highlight events and activities organized within the coliving community, such as workshops, networking events, and social gatherings.
• Day in the Life: Collaborate with influencers to create "day in the life" content that illustrates the unique lifestyle offered by coliving spaces.

These content ideas can help convey the unique value proposition of coliving spaces and resonate with the target audience.