Influencers passionate about SUVs and off-roading, aged 25-40, active on Instagram and YouTube.

Product Positioning

The Mahindra Thar is a rugged, off-road vehicle known for its durability and adventure-ready features. It is positioned as a lifestyle vehicle that appeals to outdoor enthusiasts and those who enjoy off-roading experiences. The brand can leverage its strong association with adventure and freedom to attract a market segment that values exploration and outdoor activities. Highlighting the vehicle's capabilities, such as its 4 drive, robust build, and versatility, can further strengthen its market position.

Target Customers

The ideal customer profile for the Mahindra Thar includes:

• Adventure Enthusiasts: Individuals who enjoy outdoor activities such as camping, hiking, and off-roading.
• Young Professionals: Urban dwellers who seek a vehicle that offers both style and functionality for weekend getaways.
• Automobile Enthusiasts: People who appreciate the engineering and design of rugged vehicles and are interested in customization and performance upgrades.

Potential Influencer Matches

• Automotive Influencers: These influencers specialize in car reviews, modifications, and automotive news. They can provide detailed insights into the Thar's performance and features, appealing to automobile enthusiasts.

• Travel and Adventure Influencers: Influencers who focus on travel, exploration, and outdoor activities can showcase the Thar in action, highlighting its suitability for adventurous trips and off-road experiences.

• Lifestyle Influencers: Influencers who cover a broad range of topics, including fashion, travel, and lifestyle, can present the Thar as a stylish and versatile vehicle for young professionals.

Content Creation Ideas

• Off-Road Challenges: Create a series of videos or posts where influencers take the Thar on challenging off-road trails, showcasing its capabilities and durability.

• Adventure Diaries: Collaborate with travel influencers to document road trips and camping experiences with the Thar, emphasizing its role in creating memorable adventures.

• Customization Showcase: Partner with automotive influencers to explore customization options for the Thar, appealing to car enthusiasts interested in personalizing their vehicles.

• Lifestyle Integration: Develop content that integrates the Thar into everyday life scenarios, such as weekend getaways or urban commutes, to highlight its versatility and appeal to a broader audience.